TMUFS elevates African beauty on the global stage at MakeUp in Paris 2025

As the world gathered at the prestigious Carrousel du Louvre for the 15th anniversary edition of MakeUp in Paris, one name stood tall in the celebration of African creativity, entrepreneurship and cultural richness: Omolola Faleye, the visionary founder of The Makeup Fair Series (TMUFS).

TMUFS, West Africa’s premier beauty tradeshow platform, made history as it partnered with MakeUp in Paris to spotlight African beauty in a landmark feature titled “African Beauty: Heritage, Innovation & Power.” Through this unprecedented collaboration, Faleye not only brought global attention to African beauty brands but also positioned TMUFS as a catalyst for visibility, empowerment and growth in the international beauty arena.

“This was more than just participation,” Faleye shared. “It was about redefining the African narrative, giving our founders a global platform and shifting perceptions. We showed the world the richness, brilliance and innovation that lives in African beauty.”

Faleye moderated two high-impact sessions during the Paris event:

Day 1: Beauty Agora Workshop on “Building an African Beauty Brand,” featuring six brilliant founders sharing real-world insights and growth journeys.
Day 2: Conference Panel titled “The Rise of African Beauty Brands: Trends, Challenges & Global Influence,” highlighting key voices shaping Africa’s beauty ecosystem, featuring four phenomenal founders sharing insights.

From immersive brand showcases to product demos and powerful storytelling, TMUFS exhibitors wowed the international audience. For many attendees, it was their first time experiencing the depth and diversity of African beauty up close, and the reception was overwhelmingly positive.

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Now back from Paris, Faleye is more committed than ever.

“This is just the beginning. We must sustain this momentum. African beauty brands must continue to build with intention on global platforms through storytelling and strategic partnerships. TMUFS will keep showing up to support that journey.”

Faleye’s long-term vision includes scaling TMUFS into a pan-African hub for brand elevation, global exhibition readiness and ecosystem development, ensuring that African beauty continues to shine far beyond borders.

The movement has started. And TMUFS, under the bold leadership of Omolola Faleye, is lighting the path forward.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.