The Makeup Fair Series (TMUFS), West Africa’s premier beauty trade platform, has announced sponsorship openings for its flagship year-end events Christmas Beauty A’Fair 2025.

Since its debut in Abuja in 2012, TMUFS has grown to host 130+ editions across 14 major cities, attracting over 250,000 attendees and achieving a 65 percent exhibitor return rate.

The fairs scheduled to hold in Abuja (Nov 29–30) and Lagos (Dec 7–8) will draw a targeted audience of beauty enthusiasts, professional makeup artists, influencers, and lifestyle consumers, offering sponsors unparalleled access to a high-spend, brand-conscious demographic.

Omolola Faleye, the founder “Our events are more than exhibitions, they are live marketplaces where brands can engage, sell, and leave a lasting impression. The festive season is a peak period for consumer spending, making Christmas Beauty A’Fair the perfect platform for impactful brand activations.”

CBA2025 will feature curated exhibitor booths, product launches, beauty competitions, and influencer-driven content, creating strong visibility and engagement opportunities for corporate sponsors.

Past brand partners have leveraged TMUFS events to boost sales, increase market share and amplify brand recognition across Nigeria’s beauty and lifestyle sectors.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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