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The anatomy of an idea: Mastering the art of discovering and executing innovative business ideas

The Anatomy of an Idea: Mastering the Art of Discovering and Executing Innovative Business Ideas

You Think Your Business Idea is Fantastic, Huh?-A Review of Teddy Aitan’s The Anatomy of An Idea

When you have a groundbreaking new business idea, your first instinct may be to shout it from the rooftops. Wait until you inform those who are closest to you in your circle of friends and family, and you might come to the realization that this was not the best idea. The book “The Anatomy of an Idea” by Teddy Aitan, on the other hand, may be able to point you in the direction of the kinds of ideas and actions that lead to successful businesses.

Teddy Aitan seems to be quite busy. From a technical specialist to a life coach, mentor, speaker, or inventor, and anything else you might think of. Giving the impression to the reader that the author is knowledgeable about the subject matter of what he is writing and saying. Circumstances in his life, on the other hand, drove him to put on his thinking cap and become an entrepreneur.

Then he goes on to detail the personal traits that inspired his initial business idea. As you’ll see in the book, these skills may be innate or the result of years of practice.

He boasts in the beginning of the book that instead of showing two or three methods for coming up with business ideas, he would show the reader twenty-five. You will find that the book contains far more than just his boasts, and that it is well worth your time.

What kind of observer are you? How often do you check out what the future has to offer? There are lucrative openings for business, and the author reveals them to you. His willingness to share his knowledge is admirable.

Read also: Keys to success: Planning and executing your home-ownership goals in Nigeria

Aitan wants you to disregard all but the important ideas, therefore get rid of the rest. And he accomplishes so by providing you with a ton of simple tips you can use right away.

Some of these techniques are simple, but you won’t believe how effective they are until you read them in the book.

The author suggests industries to research, making it simpler for the reader to think of a marketable business idea. Of course, not all of his ideas are brand new, but he encourages his readers to try mixing in some fresh perspectives and seeing what happens.
You are going to be astounded to learn that something as basic as going to the gym can inspire new ideas for businesses.
The book gets more difficult to read as it progresses, yet it still contains a wealth of useful information. Furthermore, the simple act of reading this book has the potential to greatly improve the reader’s quality of life.

The author does an excellent job of leaving the reader with some food for thought at the end of each chapter. If you’re really too slow to read the whole chapter, you might just read that one page.

Every organisation can be disrupted, so it’s best to prepare for it as soon as possible with your business ideas. You will become the messiah after reading this book, able to eliminate all of life’s small frustrations.

About the reviewer
Titilade Oyemade is a business executive in a leading organisation and holds a degree in Russian Language. She’s the convener of the Hangoutwithtee Ladies Event and the publisher of Hangoutwithtee magazine. She spends her weekends attending women conferences, events and book readings. She loves to have fun and to help other women have the same in their lives. Email: [email protected] Social: @tiipreeofficial