Rémy Cointreau has announced a new strategic distribution partnership with Josien Mercantile, a leading distribution and logistics partner in Nigeria.
This collaboration marks a milestone for Rémy Cointreau as it seeks to accelerate the longer-term development of its premium brand portfolio in the strategic Nigerian market, a nation poised for growth with its dynamic population and evolving consumer landscape.
“We are delighted to partner with Josien Mercantile as our new distributor in the Nigerian Market and look forward to developing the Rémy Cointreau portfolio of brands in Nigeria, which is a highly strategic and valued market for our business” – said Ian McLernon – CEO EMEA, APAC & GTR
“Nigeria represents one of the most strategically important markets for the Remy Cointreau long-term roadmap in the Africa region, and we are excited by the opportunity to expand the distribution and delivery of our premium portfolio of spirits in Nigeria with our partner, Josien Mercantile. Together, we look forward to creating unforgettable experiences for Nigerian consumers. We’re also thrilled by the timing this partnership goes live as it marks a significant milestone in Rémy Cointreau’s journey in Nigeria, coinciding beautifully with the global celebration of Rémy Martin’s 300-year anniversary,” said Svetlana Naumova, Managing Director AMEI (Africa, Middle East and India) & CIS.
Alexandra Ohu, Managing Director, Josein Mercantile Limited, added, “Rémy Martin is a brand with deep roots in our company’s History. The partnership with Remy Cointreau reflects our unwavering commitment to excellence and our belief in the timeless quality of the brands that Rémy Cointreau represents.
“We are excited to bring this Legacy forward, continuing to serve our customers with the very best. Josien’s strength lies in her ability to sustain relationships and keep her promises to deliver exceptional results, with her strong market penetration structure, built over 30+ years; we are the most versatile distribution company across the West African coast, with a strong, knowledgeable team to drive every vision of the business.
“This partnership is indeed an enviable one; we look forward to a long, sustainable growth season from this relationship.”
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