PR, Influencer and Experiential Marketing Maven, Kafilat Salisu Olamide, Debuts as an Author with 'INFLUENCE'

Kafilat Salisu Olamide, a figure in Public Relations, Influencer Marketing, and Experiential Marketing, has made a move by publishing her debut book, “INFLUENCE.”

The book offers a unique perspective on influencer marketing, exploring it through human behaviour and providing fresh insights into successful campaigns and building longevity in the creator’s ecosystem.

The ever-evolving realm of social influence has resulted in the emergence of a guiding light, the book is a beacon that illuminates the path for influencers seeking not just success but also genuine and lasting impact.

Influences touches on the history of Influencer marketing before the emergence of social media and navigating its impact on the creators and businesses.

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As the pages unfold, “Influence” reveals itself as more than a guide—it’s a roadmap through the intricacies of influencer marketing, tailored specifically for those crafting their narratives in the digital space.

With the precision of a seasoned maestro, Kafilat delves into the art and human interaction of building an authentic and influential persona that stands the test of time.

Beyond transient fame, “Influence” delves into the principles of crafting content with lasting value. If you’re an influencer, PR practitioner, brand or marketing enthusiast, “Influence” is a must-read.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.