By Tomisi Fatoba
Moremi Elekwachi, chief executive officer of Euphorique PR has inspired undergraduate publicists and marketers in public relations with her illuminating lecture on ‘How to Build Strong PR for Your Personal Brand.’
Elekwachi, who was invited as a guest lecturer served as a beacon of insight for budding publicists and marketers seeking to navigate the ever-evolving landscape of PR and personal branding.
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One of the highlights of Elekwachi’s lecture was the integration of a real-life case study, focusing on two esteemed clients of Euphorique PR.
Through this hands-on approach, students had the unique opportunity to apply theoretical knowledge to real-world scenarios, gaining a deeper understanding of the complexities involved in personal brand building, and its impact on CEOs’ reputation and business success.
“I am truly honored to have had the opportunity to share my insights and experiences with the bright minds at Bocconi University,” she said
“Teaching the undergraduate marketing class on ‘How to Build Strong PR for Your Personal Brand’ was not only a privilege but also a deeply rewarding experience.” “Engaging with students and witnessing their enthusiasm as they delved into the real-life case study was incredibly inspiring.”
According to her, Euphorique PR believes in the power of education and mentorship, and this collaboration with Bocconi University exemplifies its commitment to nurturing the next generation of PR and marketing professionals.
“I am confident that the knowledge gained during our time together will empower these students to make a meaningful impact in the world of PR and marketing.”
The collaboration with Bocconi University underscores Euphorique PR’s unwavering dedication to nurturing the next generation of marketing luminaries, she noted.
“By forging alliances with esteemed institutions like Bocconi University, the agency continues to champion the ethos of knowledge exchange and academic enrichment,” she added.
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Heeyoung Yoon, assistant professor of marketing at Bocconi University, who extended the guest lecture invitation to Elekwachi, expressed her enthusiasm for the impact of the lecture.
“Elekwachi’s insights have profoundly influenced our students, igniting their passion for personal branding and equipping them with the tools to succeed in an ever-evolving marketplace,” Yoon said.
“Her expertise has truly enriched our classroom experience, and we look forward to more collaborations in the future,” she added.
