Malta Guinness “Real in Every Way,’ campaign is celebrating real stories, real connections, and the everyday people whose authenticity fuels the nation’s spirit, just as the brand’s uplifting energy.

The social media movement took off when BBNaija Season 10 winner, Imisi, jumped on Twitter to share deeply personal stories about the Real People in her life.

Her posts instantly resonated with over one million fans, who eagerly joined the conversation, opening up about the friends, siblings, and mentors who inspire them to stay true and real.

This momentum soared even higher when popular influencer, Asherkine, lent his voice to the discussion on Instagram. With his signature humour and relatability, he spoke about having real people in his life, spotlighted Malta Guinness as the brand that has been a real part of his journey and is championing this movement, and finally invited his followers to celebrate the real people in their lives.

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Speaking on the campaign’s impact, Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria, said:
“At Malta Guinness, realness isn’t just a message – it’s our identity. We’re passionate about inspiring Nigerians to embrace their truth and celebrate the people who bring real energy into their lives. Watching Imisi, Asherkine, and millions of fans take ownership of this movement shows how deeply authenticity resonates. ‘Real in Every Way’ isn’t just a campaign; it’s a celebration of who we truly are.”

Echoing this sentiment, influencer Asherkine added: “This campaign felt personal because Malta Guinness has always been that brand that stays real with Nigerians. It’s not pretending, it’s not trying too hard – it’s just pure, feel-good energy. Being part of a movement that encourages people to be themselves and honour the real ones in their lives? That’s the kind of vibe I love to lead.”

With “Real in Every Way,” Malta Guinness continues to champion optimism, originality, and the uplifting energy that has made it a beloved part of Nigerian life for generations.

The conversation keeps growing as fans nationwide share their stories and toast to realness with a can of Malta Guinness in hand.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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