Lux Afrique Boutique has announced its first-ever Lux Afrique Jewellery, Watch & Home Expo (LAJWH Expo), taking place from 12th to 14th September 2025 in Victoria Island, Lagos, Nigeria.

The LAJWH Expo is not only highly curated, invite-only that will showcase world-class opulence but also promises an immersive experience for VIP guests, luxury enthusiasts, collectors, and international brand partners.

Lux Afrique Boutique, founded by Alexander Amosu, a serial entrepreneur and pioneer in Africa’s luxury space, is set to bring the LAJWH Expro together with the world-class selection of jewellery, timepieces, designer furniture, homeware, and lifestyle brands from across the globe.

The LAJWH Expo is a cultural moment spotlighting Africa’s evolving role in the global luxury landscape offering VIP guests a rare opportunity to explore luxury innovation.

The LAJWH Expo will be a sensory journey into the world of prestige, featuring:

  • High jewellery and fine timepieces from globally revered houses
  • Designer furniture, homeware, and audiovisual innovations for the ultra-refined home
  • Tailored lifestyle experiences that connect elite consumers to exceptional brands
  • The event isn’t just a display, it’s a statement: that Africa is not only consuming luxury, it is defining it.

From fashion to interiors, jewellery to technology, African taste is evolving, and the global industry is watching.

Curated Programming to Inspire and Educate

The LAJWH Expo will feature a rich, multi-sensory programme designed to educate, inspire, and spark conversation:

Workshops.

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Led by industry specialists and high- end brand experts, these interactive sessions provide practical insight and real-world applications across luxury craftsmanship, personal style, brand-building, and lifestyle curation. Attendees will leave with valuable skills and actionable knowledge they can immediately apply to their personal or professional lives.

The Conference will bring together thought leaders and insiders from the worlds of luxury fashion, jewellery, watches, and design. Attendees will gain unique insights into market trends, consumer behavior, innovation, and brand strategy with a focus on Africa’s rising influence in global luxury.

Auction & Luxury Awards Gala

A fine art and collectible auction will feature rare and one-of-a-kind pieces from leading African and international creators. The weekend culminates in the prestigious LAJWH Luxury Awards Gala Dinner, celebrating excellence, innovation, and impact in the luxury space across Africa.

Why Lagos?

With its vibrant culture, economic power, and unmatched creative energy, Lagos is the ideal host city. As Africa’s luxury capital-in-the-making, Lagos embodies the bold spirit and ambition that define the continent’s rising luxury class.

“Africa is no longer an emerging luxury market. It is an active, thriving one. LAJWH Expo is a platform to showcase that, and to invite the world to take notice,” says Alexander Amosu, “Lagos is not just the location; it is the stage.”

Curated for VIP clients, collectors, tastemakers, and luxury insiders, the LAJWH Expo is strictly by invitation, ensuring exclusivity, intimacy, and a tailored experience.

The event also serves as a unique opportunity for brands, sponsors, and exhibitors looking to position themselves at the forefront of Africa’s booming luxury movement.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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