• Monday, February 26, 2024
businessday logo

BusinessDay

How YouTube and Instagram sensations are redefining online food landscape

How YouTube and Instagram sensations are redefining online food landscape

In the vibrant world of food content creators, a group of talented chefs is making waves on YouTube and Instagram, delighting viewers with their culinary expertise and diverse array of delectable dishes. Let us take a closer look at these culinary sensations who have amassed a significant following with their delicious recipes and engaging cooking tutorials.

Kiki Foodies: A Flavourful Journey

With an impressive 587,000 subscribers on YouTube and 1.6 million followers on Instagram, Kiki Foodies is capturing the hearts and taste buds of food activists worldwide. Boasting 366 videos on YouTube and 2,004 posts on Instagram, Kiki Foodies’ content spans a wide range of mouthwatering meals that provokes appreciation and a need of imitation/learnership.

Read also: Technology, key to success in food processing, packaging – CEO Daa Rhoda Foods

From Bell Pepper Fried Rice to a visually stunning Puff Puff Tower, you cannot help but want to try.

With over 200,000 views, their Rice Sticks Stir Fry has become a fan favourite, showcasing the creative flair that defines Kiki Foodies’ culinary creations. The online chef also has an assortment of recipes ranging from continental dishes, for example, there is the Jambalaya delicacy, to Asun jollof rice recipe, homemade pizza, pineapple fried rice to Strawberry Daiquiri.

Joyful Cook: Spreading Joy Through Food

Joyful Cook, with 407,000 YouTube subscribers and 366,000 Instagram followers, is another culinary gem in the online food community. With 345 videos on YouTube and 452 Instagram posts, Joyful Cook’s content is a delightful mix of traditional Nigerian dishes and unique recipes. The recent Ayamase Stew video garnered over 20,000 views in just three weeks, demonstrating the swift rise to popularity for this joyful chef. Notable creations include Ewa Agoyin, Nkwobi, vegetable abacha, coconut gizzard sauce, to making home made pizza and a visually captivating Uwgu and Uziza Soup that surpassed 100,000 views.

Ify’s Kitchen: A Culinary Marvel

Ify’s Kitchen, with a substantial 513,000 YouTube subscribers and an impressive 1.8 million Instagram following, stands out as a versatile culinary haven. Boasting 791 videos on YouTube and 3,691 Instagram posts, Ify’s Kitchen offers a vast repertoire of recipes, from classic Nigerian soups to Chinese Fried Rice. The Nigerian Fried Rice tutorial, ranging from a thousand views with over 100,000 views in a month, showcases Ify’s ability to capture the audience’s attention with her culinary prowess.

Read also: Bandits demand N290m ransom, drugs, food for release of abducted Kuduru community residents

Her special meals boasts of her famous Nigerian sauce that garnered over 100,00 views in a short span, to her famous palm oil egg stew for both rice and yam, to a peppered goat meat and chinese fried rice.

Flo Chinyere: Culinary Creativity Unleashed

With 558,000 YouTube subscribers and 78,800Instagram followers, Flo Chinyere is captivating audiences with a diverse range of recipes. Featuring 724 videos on YouTube and 176 Instagram posts, Flo’s culinary creations include Coconut Fruit Cake, Ofe Nsala, chicken and potato casserole, garden egg sauce, buka stew recipe, ofe akwu to how to make tigernut fufu. All this ranging from a thousand to over 200,000 views, and the innovative Cauliflower Wrap.

Flo Chinyere’s acknowledgment of her viewers’ support adds a personal touch to her engaging culinary journey.

Sisi YemmieTV: A Flavorful Feast for the Eyes

Sisi YemmieTV, with a substantial 981,000 YouTube subscribers and 321.4k Instagram followers, is a culinary force to be reckoned with. Boasting 1.3k videos on YouTube and 2,956 Instagram posts, Sisi YemmieTV presents a diverse menu, from Nigerian Fish Roll, soft fluffy dinner rolls, chicken curry sauce that garnered over 50,000 views, bell peppers and prawn sauce, asun rice to BBQ Chicken. The Minced Beef Macaroni video, with over 9,000 views, attests to the engaging and delicious content that Sisi YemmieTV consistently delivers.

Read also: BUA Foods’ profit jumps 22% in 2023

These culinary maestros have not only mastered the art of cooking but have also created a community of food enthusiasts eager to embark on flavorful journeys with each new recipe. As they continue to share their passion for food, the online culinary landscape is undoubtedly richer and more delightful thanks to the Kiki Foodies, Joyful Cook, Ify’s Kitchen, Flo Chinyere, and Sisi YemmieTV.