• Friday, December 08, 2023
businessday logo


How to grow your brand from obscurity to fame on digital media – CEO, Tooki Media

How to grow your brand from obscurity to fame on digital media – CEO, Tooki Media

As businesses navigate the fast-paced and constantly changing digital landscape, it can be challenging to stand out among the noise.

However, Elizabeth Igwe, CEO of Tooki Media, offers the solution for those seeking to transform their brand from obscurity to fame in a short amount of time. With her visionary leadership and strategic approach to strategic communications, Elizabeth has helped countless businesses reach digital stardom.

Building a successful digital brand is not just theoretical; it is possible and the formula for success is delivering on your promise as a personal brand or a business, leveraging the power of storytelling, and securing placements in reputable publications.

This is the Tooki Media way and a proven formula for success. Through this formula along with meticulously tailored media and public relations strategies, Igwe and her team have taken brands from relative obscurity to overnight fame in the digital realm, and elevated brands to new heights of recognition, credibility, and influence.

The advent of the digital age has reshaped the way brands interact with their audience. No longer confined to traditional platforms, the digital realm offers an unprecedented opportunity for immediate and extensive reach.

Tooki Media is a PR agency that recognizes the potential of this new era and is on a mission to unlock its benefits for brands ready to embrace a new paradigm.

At the helm of Tooki Media, Elizabeth Igwe has fine-tuned the art of strategic and corporate communications. With a deep understanding of the media landscape, she has redefined how businesses can leverage media coverage to transform their image, reputation, and reach.

Read also: Is your brand losing focus?

“Strategic media relations is about more than just getting coverage; it’s about crafting a narrative that resonates with the audience, establishing authority, and creating a lasting impact,” says Igwe.

The secret to a brand’s success is understanding the essence of the brand, its values, and its vision,” Igwe explains. “Every brand has a unique story, and it is important is to tell that story in a way that resonates with the audience. It’s about creating an emotional connection and igniting a spark of curiosity that leads to brand exploration.”

Read also: Business transformation through brand behaviour

According to Elizabeth Igwe, the blueprint for digital brand stardom revolves around three core pillars: credibility, authority, and engagement. Through thoughtfully crafted media campaigns, brands can become thought leaders, pioneers, and industry disruptors. The results? Brands that were once struggling to gain traction suddenly find themselves in the spotlight, capturing the attention and admiration of their target audience.

As the digital landscape continues to shift and change, it can be difficult for brands to break through the noise and achieve true success. However, through strategic storytelling, media placements, and a steadfast dedication to authenticity, Tooki Media, led by Igwe, is revolutionizing the way brands navigate the digital age.