• Thursday, July 25, 2024
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BusinessDay

FirstBank’s ‘We Can Help With That’ campaign promotes business expansion

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FirstBank has over the years displayed an unwavering commitment to the business success of Small and Medium Enterprises (SMEs) in Nigeria with its cocktail of products and bespoke solutions, specifically designed to help grow and sustain SMEs.

Consequently, the bank has introduced the SME proposition to its customers with the ‘We Can Help With That’ campaign. The proposition was developed to demonstrate how FirstBank is positioned to help businesses grow and expand.

Maintaining its proposition, the bank said it will now be communicating from a more product- and objective-driven perspective. Demonstrating with products and solutions, the bank explains its slogan ‘We Can Help With That’.

FirstBank is passionate about customers’ business as they are, which is why it draws on its breadth of experience and product offerings to develop solutions that will work for them in their world.

“We understand and appreciate your vision and journey for your business. We understand that each customer has needs that are specific to their industry and business model. So we combine the right mix of products and services to create bespoke solutions that fit your business. To ensure your continued business growth, we work with you to provide the necessary financial services for your business. From payment systems to contract financing and everything in between, our support and services will ensure you have access to the right financial tools,” the bank stated.

According to the FirstBank’s spokesperson, Folake Ani-Mumuney, businesses require more than loans, and the bank makes available non-financial services to its customers such as access to administrative assistance, translation services, conferences, seminars, forums and other business support services.

“We are determined to partner with businesses and pass on our own expertise and knowledge to small businesses across several sectors in Nigeria. Our experience in business spans several industries and segments. We understand the position most of our SMEs are in because we have been there, hence the valuable solutions we provide. We care about the path to success for our customers, we have walked this path and have developed solutions to ensure that the road to success is as stable as can be for our customers,” she added.

Given that SMEs are pivotal to national development, FirstBank has shown full understanding and is committed to ensure continued business growth, providing the necessary services to grow businesses and Nigeria’s economy at large. With a heritage of over 120 years of banking experience, FirstBank started small and has grown through various stages, gathering the desired wealth of experience to understand the business journey for SMEs and is passionate about supporting them to ensure continued business growth.

The SME sector is replete with various industries and business models; FirstBank’s package provides the right mix of products and services with professional staff designated to work with the business owner to provide necessary services, flexible and dependable, helping them achieve consistent growth and success in every area of business.

From the education sector to services, trading, manufacturing and distributorship, FirstBank’s support services ensure that SMEs have access to the right financial tools. Some of the bank’s interventions for SMEs include overdraft for working capital, operational vehicles loans; e.g. school bus, delivery vans, equipment finance, commercial building loan, education management portal, contract and LPO finance, invoice discounting finance, import finance, bonds and guarantees, bill and tax payments, bulk payment and collections solutions, e-commerce platforms, non-oil export financing, domestic money transfers, zero COT accounts, non-oil export financing, import finance facility, key distributorship finance (cement, telco, FMCGs), among several other products.

Because each business and sector is unique, SME customers are assigned retail managers that have good knowledge of their sector and business environment, providing them the best advice, industry-specific knowledge and expertise to help guide their business through the expansion vision whilst empowering them to leverage other opportunities within the bank.

HOPE MOSES-ASHIKE