BusinessDay

Spotify’s launch in Nigeria a good move, says Kaziahh

Nigerian talent manager and lifestyle enthusiast, Kazeem Adekunle, popularly known as Kaziahh, has said Spotify’s launching in Nigeria is a good move which was long overdue.

Spotify, a global music streaming pioneer, recently launched in Nigeria and 40 other African countries amidst heavy local competition, establishing footprints in a total of 180 markets.

Kaziahh said Nigeria being the Africa headquarters of entertainment, the movement would expose more artistes to international audiences as well as label brands.

“With this move, Spotify will now be accessible to more than half of the world. That’s a great advantage to Nigerian artistes and the Nigerian entertainment industry,” Kaziahh said.

“Spotify is arguably the largest music streaming platform in the world. As of Q3 2020, Spotify had about 144 million paid subscribers.

“Before now, most African users could only access Spotify via VPN, but now that is gone, artistes will be exposed to more fans across the globe while international talent management will also have access to our local artistes,” he said.

Speaking about subscription, Kaziahh said monthly subscription is quite affordable compared to the US price.

“The standard Premium monthly subscription goes for N900 ($2.19), the Family plan is N1400 ($3.40), while the Student plan is as low as N450 ($1.09). Unlike the US where it is $9.99, $14.99, and $4.99, respectively,” he said.

Spotify will now compete with other global streaming platforms like Audiomack, YouTube Music, Apple Music, Shazam, and Deezer, and local platforms like Boomplay and MTN’s MusicTime.

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