BusinessDay

Spotify launches in Nigeria, 84 others in expansion push

Audio streaming service Spotify is expanding into 85 new markets across Asia, Africa, the Caribbean, Europe, and Latin America.

This includes big new markets such as Pakistan, Bangladesh, and Nigeria. Put together, the 85 new Spotify markets represent more than a billion people — a massive new untapped audience for Spotify that has grown to more than 345 million monthly active users and over 155 million paid subscribers globally.

This is Spotify’s largest expansion to date — it’s currently available in 93 countries, which took 12 years — and essentially makes it a global service.

With the additional countries and territories, Spotify’s total footprint will cover 178 markets which the company says is its biggest concentrated market expansion to date.

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To ensure usability in all of these new markets, Spotify also officially added support for 36 new languages to its platform, including Romanian, Hindi and Swahili, so it supports more than 60 languages in total.

In all 85 new markets, Spotify will offer both Spotify Free and Spotify Premium plans. Individual, Family, Duo, and Student Spotify plans will be available in select markets, the firm said.

Listeners in new markets will also get to access Spotify on mobile apps and in the browser. Apps for TV, consoles, speakers, wearables, and cars will be launched in the “coming months”. Spotify’s global music catalogue will be available in all-new 85 markets, and it will work with local rights holders to add more local offerings.

The full list of new markets includes Angola, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belize, Benin, Bhutan, Botswana, Brunei Darussalam, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Chad, Comoros, Côte d’ivoire, Curaçao, Djibouti, Dominica, Equatorial Guinea, Eswatini, Fiji, Gabon, Gambia, Georgia, Ghana, Grenada, Guinea, Guinea-bissau, Guyana, Haiti, Jamaica, Kenya, Kiribati, Kyrgyzstan, Lao People’s Democratic Republic, Lesotho, Liberia, Macau, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Micronesia, Mongolia, Mozambique, Namibia, Nauru, Nepal, Niger, Nigeria, Pakistan, Palau, Papua New Guinea, Rwanda, Samoa, San Marino, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Solomon Islands, Sri Lanka, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname, Tanzania, Timor-leste, Togo, Tonga, Trinidad and Tobago, Tuvalu, Uganda, Uzbekistan, Vanuatu, Zambia, and Zimbabwe.

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