• Wednesday, July 24, 2024
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BusinessDay

Nigeria rated 2nd with most musical streams on Spotify

Gen Z drives traditional music revival in Nigeria, Spotify data shows

Spotify, an online streaming platform has rated Nigeria as the second country with the most musical streams after Pakistan.

Spotify’s head of music for Sub-Saharan Africa, Phiona Okumu, disclosed this during a media chat in Lagos.

Okumu, who said the study was carried out by Spotify, added that Kenya ranked third. She said artistes, including WizKid, Burna Boy, Tems, and Mr. Eazi ranked among the top five exported local artistes from Nigeria on Spotify.

She said Spotify’s presence in Nigeria over the past years had seen Nigerians go on a journey of discovery.

“Interesting facts and data gathered by Spotify reveal that the average number of artistes streamed per user locally has grown by 60 percent.

“And 20,935 songs were added to the Spotify platform by creators, since market entry, this places Nigeria as the country with the second most streams after Pakistan, with Kenya ranking third.

“Data also revealed that of the top 10 exported songs from Nigeria, nine are collaborations between local and international hitmakers, a proof that Nigerian music is attracting worldwide attention and popularity,” she said.

According to her, 30 percent of the Nigerian Alte genre is being streamed in the United States, with a growth of more than 200 percent over the past years.

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She noted that over 40 percent of the Afropop from Nigeria was streamed in the United States of America, the United Kingdom and France.

She said the streaming app helped make it easier to discover new music and podcasts through a truly personalised experience.

According to her, Spotify has uncovered, managed and shared over 82 million tracks for listeners for free or through upgrading to Spotify Premium.

“Africa is one of the fastest-growing music markets in the world and now, more than ever, African genres of music have become more popular and accepted globally.

“This comes as no surprise when you consider the region’s wealth of music genres and sounds.

“Genres like afropop, afrobeats, gengetone, amapiano, and more, are influencing the sounds of artistes who are taking the world by storm.

“Last year, Spotify announced its expansion into Nigeria among more than 80 new international markets, the West African country is a key market for Spotify as it is quickly becoming Africa’s biggest success story in the music space,” she said.