Afrobeats superstar David Adeleke popularly known as Davido is currently on his North American tour labeled ‘We rise by lifting others’ which began on the 16th of June at Brooklyn New York and has made N144.5 million from the sold out ticket sales from History, Toronto and House of Blue in Boston.
According to SeatGeek, the award-winning singer’s tour tickets were generally sold for as little as $41.00, with an average price of $74.00. He made $185,000 (N76.8 million) and $162,800 (N67.6) million, totaling N144.5 million, using the average ticket sales rate of N415.37 and the capacity of both History(2500) and House of Blues (2200).
Ticket purchasers would go online to search for ticket prices using sites such as SeatGeek’s Deal Score function, which ranks tickets by value and shows buyers how good of a deal they are getting when purchasing tickets.
For artists it’s extremely difficult to make a living out of streaming, especially artists signed under record labels and to most artists, touring is very important to them.
The culture around music touring for Afrobeats artists before the pandemic was mainly for local audiences and at a particular time of the year. Covid however , creating a larger listener base globally for these artists has opened opportunities to the culture of touring around the world in different locations anytime of the year hence more revenue for the artist and the team.
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While speaking with Trevor Noah, the daily show on the tour, Davido stated that his main aim of the North American tour was to showcase Africa in its entirety and to carry everyone along, especially Africans.
“With the tour, ‘We rise by lifting others’, it’s basically me not only bringing myself to America but also bringing everything else. African food, African fashion”.
“On the tour, we are all wearing African designs. What I’m wearing was done by an African designer, Amakazbit. I’m only wearing African designs, I’m only eating African foods” he added.
During the concert, Davido performed all time hits including Gobe, Dami duro, and more recent songs like High and Stand Strong.
The remainder of the tour will be held in Aragon Ballroom, Chicago on 23rd of June and YouTube Theater, Los Angeles on 25th of June, 2022.
