McDowell’s No. 1, the largest selling whisky brand in Nigeria, brought together KC and Presh, in a historic tribute to the spirit of friendship at the Friendship Jam held at the Grandeur Events Center on September 30, 2014. McDowell’s No. 1 is synonymous with the spirit of celebrating deep bonds of Friendship. The brand has consistently followed this theme over the years and has an ever rising consumer fan following. Together with its unmatched quality and superior packaging, McDowell’s No.1 franchise sells over 50 million cases worldwide which makes it the largest single franchise brand in the world.
McDowell’s No. 1 is a world famous iconic brand for the modern youth population as it has consistently created iconic events to engage and provide memorable experiences to its consumers across the globe.
In Nigeria, the brand has received an overwhelming response, hence it is no surprise that McDowell’s is the instigator of uniting the night’s star performers, KC and Presh, after a long time apart-a tribute to the spirit of Friendship.
KC and Presh, coined from Kingsley and Precious were the winners of the 2002 edition of Star Quest, a popular music talent hunt. They went on to release 5 albums before going their separate ways in 2011. They currently have hits like “Opekate” and “Limpopo” to their individual credit.
According to KC and Presh, the story of their Friendship continued despite their parting ways in 2011. The success and fame that came their way after 2002 as a duo is a treasured experience that they will cherish even as solo artistes. “We want to recreate history at the Friendship Jam and give a great time to all those brothers out here. When brother are together, magic unfolds with McDowell’s No.1.
McDowell’s No. 1 is the flagship brand of United Spirits Limited, the largest beverage alcohol company in India and a subsidiary of Diageo Plc. McDowell’s No. 1 has remained consistent in its world ranking on the volume and retail value parameters by various international beverage alcohol journals including Impact and IWSR. The McDowell’s No. 1 whisky franchise is ranked as the largest non-scotch offering in the world today and has created a historic landmark by clocking global retail sales worth USD 3.8 billion in the year 2012-13. This globally acclaimed franchise is sold in 25 countries. With a strong distribution network and innovative marketing initiatives, the brand has acquired a ubiquitous presence and is widely appreciated across Nigeria.
