Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk, has launched a campaign to make this year’s world milk day exciting and an experience for consumers and shoppers across Nigeria.
The brand is set to nourish consumers and shoppers with healthy breakfast meals in consumers and shoppers in selected outlets and hot spots across major cities in Nigeria as part of a campaign dubbed #EnjoyDairyWithThreeCrowns, which connects strongly with this year’s World Milk Day celebration’s global theme, ‘#EnjoyDairy’.
Gloria Jacobs, Marketing Manager, Three Crowns Milk, explained that the brand was staging the campaign to amplify the fact that breakfast is the most important meal of the day so that Nigerians eat healthy and nourishing breakfasts every day while flagging off the campaign at the Lagos headquarters of FrieslandCampina WAMCO.
“Three Crowns recognizes that it is not enough to begin the day with any kind of breakfast; it must be breakfast that is both healthy and nourishing because our lives are busy with physical and mental activities, and responsibilities on a daily basis,” she said. These difficulties necessitate adequate nutrition to get us through the day.
“Three Crowns Milk promotes a healthy lifestyle and will offer free breakfast to shoppers and consumers on June 1st at select locations.” Dairy is an important part of daily life and should be consumed on a daily basis due to its importance and relevance to daily nourishment,” Jacobs said.
Read also: World Milk Day: Why regular milk consumption is important
World Milk Day is an annual celebration started in 2001 by the United Nations Food and Agriculture Organization (FAO) that takes place on June 1 each year to highlight the importance of milk as a global food and to encourage milk and dairy consumption as part of a healthy diet.
Three Crowns milk is a well-known Nigerian brand from FrieslandCampina WAMCO, Nigeria’s leading dairy company for over 60 years. Milk, according to the company, is an essential nutrient for everyone. Three Crowns, Nigeria’s leading low cholesterol milk brand, has been providing essential vitamins and minerals to mothers and their families for over 30 years.
Notably, it is the first milk brand to express concern for mothers and recognize the critical role they play in the family. The brand recognizes that when mothers are taken care of as primary caregivers, it has a direct and positive impact on the care they provide to their families. As a result, the brand has taken on the patriotic task of encouraging women to eat and live healthy, thereby creating happy families.
