Nigerians advised to prioritize fruit juice consumption

Results of a study carried out by Global Data Compass in 2022, showed that the average fruit juice consumption in Nigeria is significantly lower than that of many other African countries and the rest of the world.

This year’s theme seeks to raise public consciousness of the situation and enlighten consumers about the many benefits and diverse ways to enjoy as well as incorporate fruit juice as part of their daily diet.

Fruit juices vary in nutritional value, but most have a variety of health benefits. They contain various antioxidants that help reduce the risk of certain health issues and vitamins that help the body function well.

It was an evening of fun, excitement, and juicy conversations as Chivita hosted fruit juice lovers to the celebration of the annual Chivita World Juice Day.

This year’s event which is the 5th edition was held at the prestigious Queens Park Event Centre, Victoria Island Lagos, and had the theme “Promoting Fruit Juice Consumption”.

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In her welcome remarks, Bose Ogunyemi, Senior Brand Manager, Chivita and Capri-Sun, CHI Limited stated that Chivita’s unwavering commitment to promoting fruit juice consumption is more than just a brand mission; it is a declaration of the importance of health, wellness, and the simple pleasures of life.

“Chivita World Juice Day serves as a reminder that in a world filled with choices, we can choose to embrace a daily lifestyle choice of fruit juice that is healthy and nutritious,” she said.

Guests at the event were entertained with a lineup of engaging activities, including an insightful panel session that had Alexandra Asogwa “Alex Unusual”, an Ex Big Brother Naija Housemate; Tito Ipinmoye, a registered dietitian; Bose Ogunyemi, Senior Brand Manager, Chivita and Capri-Sun CHI Limited; Victor Ogugua, a Celebrity Mixologist and was moderated by Barbara Onianwah, the Marketing Services Manager, CHI Limited.

The panel session highlighted the nutritional benefits of fruit juices and communicated the importance of staying hydrated, with fruit juices contributing to daily fluid intake. There was also a showcase of the range of Chivita juice variants available and their appeal to different taste preferences. Afterward, the mixologist demonstrated creative recipes to inspire consumers to incorporate fruit juices into their daily routines.

The event had in attendance enthusiastic juice lovers, Nollywood actors, lifestyle influencers, and content creators.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.