EXMAN to bet on ‘Collaboration as Currency’ to drive industry growth

…holds annual conference in Uyo

The Experiential Marketers Association of Nigeria, EXMAN is pushing for tighter collaboration and stronger standards in Nigeria’s experiential economy.

This will dominate its annual conference in Uyo mid July 2026.

The conference themed “Collaboration as Currency”, will bring together agency principals, brand managers, marketing professionals, academics, and students to chart the future of experiential marketing in a landscape shaped by digital disruption and economic headwinds.

According to EXMAN, the meeting reinforces its role as the recognized sectoral body for experiential marketing.

“In today’s interconnected world, collaboration has become the currency of growth. No agency, institution, or brand can thrive in isolation. The future belongs to those who build partnerships, share knowledge, and create value together,” said Agnes Ailuelohia, Chairman of the meeting Planning Committee.

Olayiwola Jegede, Publicity Secretary of EXMAN, said, “The choice of Uyo signals EXMAN’s commitment to national inclusion and geopolitical equity.” By anchoring its flagship meeting in the South-South, the association says it is engaging practitioners and agencies across all zones, not just Lagos and Abuja. “The Government of Akwa Ibom State and the University of Uyo are key partners.

A major highlight will be the release of EXMAN’s State of the Industry Report, a data-driven review of trends, challenges, and opportunities in experiential marketing. Other sessions include strategic discussions on professionalism and regulation, induction of new member agencies, and networking forums for business development.