• Thursday, May 23, 2024
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Women in Business- Hannah Oyebanjo

Hannah Oyebanjo

Hannah Oyebanjo (MCIM) is Managing Consultant of Redwood Consulting Ltd, a marketing consulting organisation. Redwood is a marketing solutions company supporting organisations with Public Relations, Research and Marketing Advisory services amongst others. They bring to life the power of local market immersion with the rigour of data analytics, creating a deeper human insight that transforms the opinions, beliefs and behaviours of those who matter most to their clients.

She was Marketing Director at Colgate Palmolive; a global consumer marketing company for 2 years until Sept 2016.

She was also Marketing Director at GlaxoSmithkline, a multinational Pharmaceutical and Health Care Company for 4 years until 2011.

She has had close to three decade experience in brand management, sales, consulting and marketing communications.

She also has cognate experience in Advertising and Public Relations, having worked with Tbwa/concept and C&F Porter Novelli.

Hannah has both managed and led teams in special functions such as Medical & Expert Marketing and Trade/channel Marketing.

Oyebanjo was responsible for healthy double digit growths across product categories through the launch and re-launch of many products within GSK stables; with 3 International Awards in 3 years.

She supported the re-entry of Colgate Palmolive into Nigeria and is a notable industry icon with impressive pedigree, a multi award winner at various levels spanning academics, business and social basis (GEM awards, Hadassah Awards, Institute of Strategic Studies to mention a few).

Hannah holds a Bachelor of Science Degree in Chemistry and a Master of Business Administration.

Oyebanjo is a registered member of many industry bodies like APCON (Advertising Council), NIMN (Marketing Institute), NIPR (Public Relations) and also an Alumnus of the prestigious Lagos Business School, Cape Town University School of Business etc. She had served on the executive committee of ADVAN (Advertisers’ Asso.) and currently Vice Chairperson of ASP (Advertising Standards Panel is responsible for approvals of all advertising communications in Nigeria).

She has had diverse local and foreign trainings to equip and help her build a rounded career.

She is a conference speaker in different fora. She is particularly passionate about marketing excellence and serves as marketing faculty for some Human Capacity Development outfits in Nigeria.

Hannah Oyebanjo, having herself been a victim of the vagaries of life, and having triumphed over it all by the power of education and an uncommon resoluteness to live a chaste life (all documented in her book), is resolved to help young people to develop the right attitude to life, hence the birth of Predictable Future Foundation (youth oriented) which she founded and serves as current Chairperson, Board of Trustees.

Predictable Future Foundation (PFF) takes its name from the book Predictable Future and is, in fact, a direct inspiration from the book. In the book, the author, Hannah Oyebanjo, shares her true life experiences and concludes that, without question, our future or our tomorrow is equal to the sum total of the choices we make today. In other words, “our future can be predicted from what we do, or do not do today”.

For Alphabet Media Academy, Hannah is CEO Nigeria, Managing Director. This concept was thought out by threesome Media Advertising professionals who met in 2014 to advance the profession to an enviable level and in a sustainable way, was to refine the quality of training available to their colleagues on the field with a commitment to continually upscale same in line with global standards.

AMA is therefore a project ‘For the Industry, by the industry’ as both the Board of Directors led by a veteran in the industry, Vincent Oyo, and the faculty members are all Advertising industry related people.

She is the convener of monthly Operation Moriah program and also Annual Worship Festival; both non-denominational musical programs.

Hannah is happily married and blessed with a set of twin boys.