As part of efforts to deepen its presence and consolidate its leadership in the market, Italian-based Ariston Thermo has rewarded its customers in Nigeria with gift items worth millions of naira.
Nigeria’s high, hot and dry weather has become a magnet for thermal comfort manufacturers. Growing demand for the technologies over the years has seen investments pour into the market with manufacturers such as Ariston vying for market share. Ariston says it has the edge giving that it is primarily focused on a cleaner and energy-efficient technologies.
Ariston popular products include water heaters, solar systems, cylinders, and heat pumps. Solomon Vincent Umoh, marketing manager for Central Africa, said the company has been in Nigeria for a long time and grown a mutually profitable relationship with trade partners. He described the three-month-long promotion as a program set up to give back to “our” customers.
“Ariston has been supporting my business since I joined them,” said Ifeoma one of the distributors of Ariston water heaters. “This promotion is a great way to reward customers and encourage them to keep doing business with us. I believe this initiative also keeps Ariston ahead of the game in the Nigerian market.”
In one of the reward events held at the popular Coker market, Orile arguably the largest plumbing materials market in Nigeria, visibly excited retailers, distributors, and other customers expressed their satisfaction with the Ariston brand. The event was graced by senior executives from the Italian Head Office, the Senior Director for Africa Giampaolo Provvedi; Logistics Director for the region Francesco Romoli and Gaurav Bisaria, the Director for Central Africa.
The 1.57 billion group Euro employs 7000 people worldwide and manufactures over 7 million products per year and over 36million components. With 26 state-of-the-art production units in 15 countries, Ariston Thermo Group has a global presence in 150 countries with Ariston as its flagship brand. Over 6 million households choose us every year and more than 250 million people experience the comfort of Ariston Thermo products.
The company has invested over 79 million Euros across 23 research and development centres in 15 countries. The company has a significant presence in Europe and Asia, with production sites in Belgium, Canada, China, France, Germany, India, Italy, Netherlands, Russia, South Africa, Switzerland, Tunisia, U.S.A, Uzbekistan, and Vietnam.
There is now a major thrust on Renewable energy, through solar water heaters and systems. By 2020, the group aims to have 80 percent of its business coming from high efficiency and renewable solutions.
