Standing almost 15 feet tall and made of almost 3,000 recycled bottles, the Jameson’s Christmas Tree truly adorned the Ikeja City Mall environs during the festive season, drawing many shoppers to its allure.
Apart from shopping, the tree was a crowd-puller at the mall, with many shoppers, mall workers and even onlookers coming in to take pictures with the tree’s backdrop.
The tree was part of the activities of Jameson’s 12 Days of Christmas that celebrated the holiday season in ways that spanned community, creativity and fun.
From the minute the tree, made of almost 3,000 recycled Jameson bottles was unveiled, guests were transported into an immersive holiday fantasy that combined tradition with new, imaginative experiences. Each day featured a new theme and unique activities that exemplified the warmth and openness of Jameson’s spirit, beginning with a colourful opening ceremony and finishing with memorable moments shared by friends, relatives, and curious onlookers.
Day after day, the tree remained the star attraction: a towering tribute to sustainability that also served as the perfect holiday backdrop for photos, hangouts, and spontaneous laughter. On one evening, dubbed “Puzzles and Connects,” players connected in friendly competition, racing against the clock to arrange Jameson-themed puzzle pieces into mini festive trees. The lively atmosphere of camaraderie continued into the night, with winners cheering and high fiving, while receiving their mystery gift boxes added to the thrill. Shortly after, another attraction emerged: a “Candle Making and Gift Corner”, where guests were encouraged to express their artistic side through the art of candle-making. While DJ SKB played lively music in the background, the guests combined scents, measured wax, poured it into Jameson-branded molds and excitedly waited for the candles to cool. A cozy gift area, an ode to the Christmas spirit of gift-giving, ensured that everyone went home with a token giving the day a glow of personal creativity and self-expression.
The vivid “Owambe Day” a joyful tribute to Nigerian culture, held midway through the festivities, inviting guests to arrive in bold traditional attire. Thorpeedoh Band, which included a saxophonist, elevated the energy levels of the audience, while a DJ kept a steady flow of songs to keep the celebration current and exciting. The aroma of gourmet junk food filled the air, creating an authentic Owambe atmosphere that connected generations and unified strangers in dance. In between sips of signature Jameson cocktails, guests swapped stories and enjoyed the sense of community that only the festive season can provide.
A variety of other themes and activities kept the spirits up through the season. Every facet of the Jameson Christmas Tree Experience was designed to foster meaningful connections, from exciting game evenings and raucous open mic sessions to smaller, more private events where people could appreciate the tree’s glowing splendor. The flow of each evening was carefully balanced between relaxation and adrenaline, allowing guests to mingle, celebrate, and explore at their own pace.
As the celebrations came to an end, it became evident that Jameson’s 12 Days of Christmas was more than just a series of activities; it was a collective expression of joy, inventiveness, and belonging. Every jigsaw piece, handmade candle, and cultural ensemble helped to create a tapestry of moments that genuinely captured the festive spirit. And at the center of it all was the dazzling Jameson Christmas Tree, a beacon of joy, generosity, and sustainable creativity that reminded everyone why this season is so special year after year.
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On a sustainable twist, Michael Ehindero, managing director, Pernod Ricard Nigeria, noted that with recycled bottles, the firm is focusing more on practicing sustainability across all levels of its operations.
He noted further that all the bottles, now upcycled and repurposed, were sourced through agencies, consumers, and partners, and could have ended up in the drainages and other unwholesome places, causing an environmental nuisance.
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