• Tuesday, March 05, 2024
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BusinessDay

Weststar dangles carrot to Jeep loyalists

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Weststar Associates Limited, authorised general distributor of Chrysler, Jeep, Dodge and Ram in Nigeria, is now offering customers a chance to be part of a very rewarding loyalty programme tagged the ‘Jeep Plus Programme’.

These customers include those customers that bought of Jeep vehicles from Weststar or any of its dealers, or owners who patronise the outstanding and detailed after-sales services offered.

To make the package truly rewarding, the dealership is partnering with Starwood Hotels in the country; parent company of the Sheraton, Le Meridien and Four Points by Sheraton hotels in Nigeria. Clues  of the unique partnership came to the front burner in the SPG Golf tournament which took place at Le Meridien Ibom hotel and golf resort three months ago. Weststar sponsored the event by offering a Jeep Grand Cherokee as prize for the hole-in-one shot winner. Now Jeep customers get to enjoy preferential treatment with exciting rewards as the promising partnership earns Jeep customers a complimentary registration into the Starwood group of hotels’ preferred guests loyalty programme (SPG) worldwide.

Enrolment into the programme comes with a Jeep Plus Card as evidence of membership with numerous benefits that includes discounts on the car, accessories, maintenance parts and labour, over-the-counter spare parts, etc.

The partnership ensures that customers enjoy benefits of the SPG which comes with its own rewards and much more.  They will enjoy certain discounts on hotel rates, restaurants and bars rates, spa and gym facilities, etc.

According to a Weststar, the programme is geared towards rewarding customers for their loyalty and patronage because the premium placed on them by the dealership.