Toyota Motor Corporation CEO; Akio Toyoda has assured its shareholders at the Japanese automaker’s annual meeting that the automaker will remain profitable during the coronavirus pandemic, using lessons it learned during the global financial crisis more than a decade ago.
As part of efforts to assist to cash-strapped customers, Toyota is relaxing auto-loan payment deadlines and offering used rental cars instead of new ones, Japan sales chief Yasuhiko Sato said at the meeting.
The pandemic has dented profits as automakers around the world saw showrooms closed and shuttered factories, although they have started to reopen.
Toyota and other automakers have sought loans and credit lines from banks, saying that they will keep investing in development. Although Japan has lifted its state of emergency, the outbreak has damaged the business of many smaller auto-industry players, with one Toyota supplier filing for bankruptcy last penultimate week.
According to Toyota CEO; “If we don’t win, we wouldn’t be able to support this industry and country. We are different today from what we were during the financial crisis”.
Japan’s biggest automaker won’t change its plan to produce 3 million cars annually in the country, according to Mitsuru Kawai, Toyota’s chief human resources officer. The company has halted some domestic factories from April through June.
Toyota has warned profit will tumble 80 percent to a nine-year low and targeted operating profit of 500 billion yen ($4.7 billion) for the fiscal year through March. The target is not a plan, but rather a minimum standard that it’ll have to meet, said Toyoda.
At the meeting held at Toyota’s headquarters in Nagoya, the company took precautionary measures to contain the virus’s spread. Staff checked temperatures of attendees, set up transparent partitions in front of speakers, and reduced the number of seats to about a third.
Some 360 shareholders joined the meeting, far less than the previous meeting where more than 5,500 people attended after the automaker asked shareholders not to come.
The gathering ended after an hour and twenty minutes, the shortest annual shareholder meeting since 2000.