• Friday, March 29, 2024
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Revamped Haojue motorcycle targets S/West market penetration

HAOJUE XPRESS LAUNCH PIC

Nigeria motorcycle market came up alive once again following the official launch of its Haojue Xpress 125cc Commercial Motorcycle (Taxi-Model) motorcycle with a phased introduction to the South-west region of Nigeria by Boulos Enterprises Limited (BEL), owners of the franchise in the country.

As a fall out of the product market research and to meet the yearnings of the commercial and private buying public, the motorcycle comes with a highly efficient engine, integrated with many advanced technologies, that makes it economical, powerful and durable.

According to company sources, Haojue Xpress motorcycle has been tested and proven to have fuel consumption lowered by a generous 30 percent compared with other major competing brands in Nigeria and globally.

With this comparative advantage over competition, the operator saves more fuel and earns more income. With excellent performance at low and middle speed laced with a strong torque of 10 Nm generated at low speed; the overall performance improvement of 25 percent has been observed.

Irrespective the gear position at start-up, during acceleration or during climbing of a hill, the rider will always have enough power and speed to move faster. The optimized layout of the engine coupled with the piston backed cooling technology lengthens engine life span even when working with heavy load every day thus excellent engine performance is guaranteed.

Haojue Xpress motorcycle also has other massive benefits for the user as it is safe, durable and reliable; the agility gives the rider a unique riding experience, good trafficability and unmatched comfortability.

The motorcycle also comes with a basic kick start-up system, a high strength light aluminum alloy wheels that resist road impacts thus making the motorcycle safer than the old-fashioned wire wheels fitted to other motorcycles in the commercial motorcycle (taxi-model) market segment. This allows the working commercial motorcycle riders to save more money as they pay less for maintenance.

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This success story of motorcycle business cannot be complete without an excursion into the journey of Boulos Enterprises Limited (BEL) in the country.

The conglomerate was incorporated in 1964 by the Boulos brothers, Anthony and Gabriel Boulos, with the initial focus of their business on trading and general merchandise which includes distribution some motorcycle brands from Western Europe.

With the passage of time and in order to realign their business strategies, the duo reviewed their product lines and thereafter took a strategic decision of focusing on promoting Suzuki and marine outboard motors from Japan, and Haojue brands of motorcycles. Boulos Enterprises Limited has since remained a leading motorcycle and outboard motors assembling and distribution company in Nigeria.

The growth in Suzuki motorcycle business stimulated the company to establish the first assembly plant at Oregun, Ikeja in 1969. The ban on fully built motorcycles gave the company the impetus to embark on establishing a manufacturing/assembly plant considering the bright future of automobile business in Nigeria.

Following evolving trends and level of technology, BEL embarked on construction of a phased integrated motorcycles manufacturing complex at its present 25 acres plot at Ogba industrial scheme Ikeja, with an installed capacity of 150,000 units of motorcycles assembling yearly on a single 8-hours shift per day.

Boulos Enterprises Limited has installed a four wheeler assembly line for the final assembly of Suzuki Super Carry 1-ton truck at its Ogba assembly plant. The motorcycle and automobile plant assembling facilities has an independent after-sales service facility and spare-parts warehouse that provides service backups to our customers.

The company employs over 150 full time Nigerians at the moment, and with the introduction Haojue Xpress motorcycles, additional employment opportunity is expected.