• Thursday, March 28, 2024
businessday logo

BusinessDay

New BMW duo excites Banana Islanders in Lagos

BMW X7

BMW’s exclusive dealership in Nigeria; Coscharis Motors has pulled back the covers off a new definition of automotive luxury following the public presentation of the sixth generation all-new BMW X7 SAV (Sport Activity Vehicle) and the X7 luxury sedan at the just concluded two-day Banana Island International Cultural Festival in Lagos.

The BMW X7 blends presence, exclusivity and spaciousness with the versatile and agile driving properties customers would expect from a BMW Sports Activity Vehicle (SAV). The newest and largest model in the BMW X line-up uses outstanding powertrain options and chassis technology, plus generous levels of space in each of its three rows of seats, a luxurious ambience and advanced equipment features, to deliver unparalleled experiences for the driver and passengers.

BMW’s new design language brings the modern elegance characteristic of the brand’s luxury-segment models to the exterior of the X7, and adds visual poise, assurance and an overriding sense of authority. It represents the next stage in the premium carmaker’s ongoing model offensive in the luxury segment.

Following the launch of the duo, the X7 reveal is the very first in the Nigerian market, with the residents of Banana Island enjoying the privilege of being the first to view and host this model. Clearly, the BMW X7 and 7 series are both flagship in their own luxury SUV and sedan segments respectively.

According to an obviously elated Cosmas Maduka, President/CEO, Coscharis Automotive group, who was physically present at the event, ‘’We are glad to have this launch here given the global representation at this festival, which by extension, helps to cement the global feel and acceptance of these BMW brands’’.

For the first time ever in the history of BMW, the BMW 7 series, which has remained a benchmark for luxury sedans, comes as a SAV (Sports Activity Vehicle) called the X7.

The BMW X7 as the latest premium Sports Activity Vehicle is designed to reflect the personality and requirements of the owner. It not only adds a new top model to the X family, but also defines a progressive approach to luxury for the BMW brand.

The X7 offers standard three row seating for 7 with optional second-row Captain’s chairs offering a more exclusive seating arrangement for 6 standard two-axle air suspension, 21-inch alloy wheels and advanced driver assistance systems ensures that the new BMW X7 lives up to expectations of style, driver engagement, passenger comfort and all-weather and all-terrain capability.

Cosmas Maduka stated that, while the enthusiastic audience are gathered to celebrate their various cultural diversities, that the BMW dealership is proud to reveal a unifying first ever BMW X7 and a new 7 Series.

These vehicles are borderless on-road power, competency and capability. But to really appreciate these BMW vehicles, one needs to understand and appreciate the levels of refinement and innovation captured in them.

Described by many car freaks as a piece of automotive craftsmanship that reflects a statement of the luxury class, the new BMW X7 sedan on its part is the elegant fusion of presence and personality.

Despite its majestic appearance, it gives an impression of lightness and agility thanks to the puristic design and athletic styling. At the same time, the considerable spaciousness of the interior offers a pioneering interplay of exclusivity, functionality and freedom and incomparable comfort all the way to the third row of seats. Charm is its essence. Elegance its character.

The expansive exterior dimensions of the BMW X7 take luxury to a new level. At 203.3 inches in length, 78.7 inches wide and 71.1 inches tall, and with a wheelbase of 122.2 inches, the X7 displays harmonious proportions and establishes itself as the new head of the BMW X model family.

In terms of power and performance, the new 2019 BMW X7 launches with a choice of two updated gasoline engines. Heading up the range is the BMW X7 xDrive50i, with an extensively updated 4.4-liter V8 engine. A 3.0-liter inline six-cylinder engine, found under the hood of the new BMW X7 xDrive40i rounds out the model line-up.

 

MIKE OCHONMA