The South Korean automaker, Kia Motors said it has sold over 7 million units of its popular Kia Sportage compact SUV.
The automaker, which marked three decades of Sportage SUV with the launch of a new 30th-anniversary special edition in the Korean market and with plans to gradually release in select markets, said the brand has left an indelible mark on the automotive industry.
Launched in 1993, the Sportage has over 7 million units sold across five generations and has solidified its position as Kia’s best-selling model globally since 2015, captivating drivers with its distinctive design and inspiring performance.
This remarkable achievement underscores Kia’s commitment to delivering vehicles that embody innovation, quality, and enduring appeal.
Tae-Hun (Ted) Lee, senior vice president/head of Global Operations Division said Kia Sportage was a groundbreaking product from day one.
“Over the 30 years since it has remained true to its revolutionary origins, bringing cutting-edge safety, performance and design to drivers around the world. In honour of the model’s tremendous contribution to Kia’s success, the 30th-anniversary special edition accentuates the unparalleled comfort and luxury now added to that already compelling combination, demonstrating the brand’s future as well as celebrating its history,” Lee said.
The model holds special significance as Kia’s first unique model was exported overseas. The first-generation Sportage stood out with its sleek design, spacious interior, and sedan-like driving experience, setting it apart from traditional off-road-focused SUVs.
Technologically advanced, it featured innovations such as a ‘body-on-frame’ design that enabled a more dynamic stance, electronically controlled on-the-fly 4WD switching, rear coil springs, and the world’s first knee airbags. Thanks to its advanced concept and outstanding product appeal, the first-generation Sportage made a significant impact in the US market, establishing Kia as a successful brand in North America.
From the second generation onwards, the model adopted a modern monocoque platform, enhancing ride comfort and capitalising on the growing SUV demand to achieve sales performance that exceeds twice that of the first generation. This generation prioritised quality and safety, ranking first in the J.D. Power Automotive Performance, Execution and Layout (APEAL) in 2005.
The third generation, known as the Sportage R (Revolution), showcased its innovative spirit through its design. Its outstanding appeal garnered global recognition and saw the Sportage surpass two million units in sales. The Tiger Nose grille design earned widespread acclaim and prestigious accolades like the iF Design, Good Design, and Red Dot awards. It also achieved impressive safety ratings, including a five-star Euro New Car Assessment Programme (NCAP) rating in 2010 and is designated as a Top Safety Pick (TSP) by the Insurance Institute for Highway Safety (IIHS) in the US in 2011. Additionally, it consistently ranked first in J.D. Power’s quality surveys (2013 Initial Quality Study, 2015 Vehicle Dependability Study), solidifying its reputation as a stylish, safe, and high-quality vehicle.
The fourth generation focused on safety enhancements and convenience features, addressing the rigorous small overlap front crash tests conducted by the IIHS and incorporating advanced driver assistance systems (ADAS). It expanded its customer base in the compact SUV segment by adopting downsized engines. Since its introduction in 2015, the Sportage has remained Kia’s best-selling car for eight consecutive years.
The fifth generation, introduced in 2021, further prioritized safety with a multi-structure body and increased mid-size SUV proportions. Its striking appearance, inspired by Kia’s ‘Opposites United’ design philosophy, along with diverse powertrain options (e.g., LPG, hybrid, PHEV, diesel, and gasoline turbo) earned it widespread recognition and numerous automotive awards on the global stage.
To mark three decades of outstanding success, Kia has equipped a new special edition of the 2024 Sportage with enhanced specifications, focusing on convenience and safety while further elevating the model’s considerable luxury and design appeal.
Key among these enhancements is the introduction of acoustic laminated glass in the first and second rows, significantly improving interior quietness. Also, Kia has reinforced safety features to align with the SUV’s renowned reputation as a family vehicle. This includes the incorporation of eight airbags, including first-in-class rear seat left and right-side airbags.
Building upon the iconic Signature Gravity trim, the cabin of the 30th edition showcases a host of appealing enhancements. Customers can select from exclusive colour packs, available in two captivating options: green and black, while the seats feature a new meticulously crafted suede and graphic perforated pattern that provides a refreshing, high-quality feeling.
