• Thursday, May 23, 2024
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BusinessDay

Jaguar expands brand visibility to Ghana

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Jaguar expanded its visibility into the sub-Sahara African market with the appointment of Alliance Motors and opening of a new official Jaguar distributor in Accra, Ghana.

Taking over the responsibility as Jaguar Land Rover’s official presence in Ghana, Alliance Motors has rejuvenated the brand in the market. Even while servicing customers from a temporary facility, rewards from their significant investment are already being felt.

“We have embraced our responsibility as custodians of two such iconic brands: Jaguar and Land Rover,” says Suzette Knudgaard, general Mmanager of Alliance Motors Ghana. “Jaguar Land Rover customers have a home in Ghana and we’re proud to call it Alliance Motors.”

In his remarks, Nigel Clarke, operations director, Jaguar Land Rover sub-Sahara Africa, said the carmaker is pleased with Alliance Motors’ progress in the Ghanaian market over the past two years. “Our customers in Ghana are beginning to appreciate the global Jaguar Land Rover experience, be it in new or pre-owned sales or service,” he stated.

Alliance Motors is owned by Tata Motors Ghana and consequently enjoys a close relationship with Jaguar Land Rover. The Ghanaian environment provides a naturally healthy market for Jaguar Land Rover. The expanding economy has increased demand for premium vehicles, while the growing Ghanaian infrastructure will continue to drive demand for Jaguar and Land Rover products too.

From November 24-28 2014, Jaguar owners will be given an opportunity to bring in their vehicles for free health check at the Health Check Service Clinic.  All checks are to be carried out by trained technicians to ensure that all work is carried out in line with Jaguar standards and quality.