Inisde-out Roll Royce’s super rich digital luxury world
Rolls Royce Motor Cars is introducing Whispers; a very innovative application from the digital house of Rolls Royce aimed at bringing something new to the door steps of that smaller segment of the super rich in the society.
Whispers apps are completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients.
Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars stated that “Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community’’.
Rolls-Royce patrons are a unique subset of society – entrepreneurs, visionaries, and heads of state, royalty, founders and the brightest stars of the entertainment industry.
These clients are global citizens, connoisseurs, patrons of the arts, philanthropists, collectors of fine and exquisite items; individuals untethered by common constraints such as time and money. These individuals have complete confidence in Rolls-Royce’s ability to delight and inspire them.
However, due to their highly mobile international lifestyles, they have been seeking a means to have more regular personal involvement with the marque, more experiences, more access, and more immersion in the luxury world open to Rolls-Royce as the world’s leading luxury brand.
This is Whispers. A digital House of Rolls-Royce Whispers acts as an entrepôt to a world that Rolls-Royce intimately and uniquely understands a digital gateway to a curated world of luxury.
Over two years ago, under a cloak of secrecy, Whispers was launched to a select group of globally distributed clients. A test-phase followed and after garnering a positive response, Rolls-Royce continued to evolve and adapt Whispers in close collaboration with its users.
Today, Whispers is fully deployed in the United Kingdom, Europe, the Middle East and the United States. Membership is limited to owners of a new Rolls-Royce motor car.
Through Whispers, Rolls-Royce offers, to the delight of its clients, access to an amazing and sometimes whimsical collection of luxury offerings, transformative experiences, exclusive Rolls-Royce previews, inspiring articles and thought pieces, undiscovered destinations and perhaps most importantly, the ability to securely contact and privately commune with some of the world’s greatest minds.
Abiona Babarinde, general manager, marketing & corporate communications for the Coscharis Motors-owned Rolls-Royce Motor Cars Lagos said that Whispers is an exclusive, digital home for Rolls-Royce clients around the world.
Constantly adapting and refreshing to always ensure that its content remains current, relevant and in-line with the client’s interests, Whispers draws together many of the world’s most affluent and interesting people, some of which like private life, curated, inspiring and lovely. It is truly the most exclusive members club in the world.
Rolls-Royce Motor Cars Lagos owned by Coscharis Motors plc is the exclusive franchise owner for Rolls-Royce vehicles sales and service in Nigeria with showrooms and workshops located both in Lagos and Abuja, Nigeria’s seat of power and political capital.