• Sunday, July 21, 2024
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BusinessDay

How Isuzu Motors plans to compete in Nigeria’s auto market

How Isuzu Motors plans to compete in Nigeria’s auto market

Isuzu Motors International said it has perfected plans to grow its market share in Nigeria, particularly in the light-duty and medium-duty trucks segments of Nigeria’s auto market.

Presently, Isuzu is already making waves in the commercial segment such as light and medium-duty trucks, as well as diesel-engine trucks.

Speaking during a recent working visit to Nigeria, Hirokazu Maruyama, deputy president & executive vice president of Isuzu Motors International, said the Nigerian auto market is unique with several prospects and the company wants to be part of the development.

He said that being the largest economy in Africa, Nigeria also has a large population that holds a lot of opportunities for the auto business.

Maruyama said that Isuzu Motors will promote new Japan-made diesel-engine trucks in Nigeria, which will help its customers to grow their businesses, and reduce operational costs as well as downtime.

Read also: CIG Motor boss outlines hurdles of local auto manufacturing

He further said that Isuzu has perfected plans to focus on the local assembly of vehicles using the platform of Koncept Autocentre, its representative in Nigeria and a subsidiary of Kewalram Chanrai Group.
This, the company believed, would contribute immensely to the growth of Nigeria’s economy by helping to create jobs and develop the component/spare part supplies market in Nigeria.

BusinessDay understands that Isuzu has already assisted its Nigerian partner to set up an assembly plant operation and will focus on the training of some specialists that will work at the plant for production.
“In 2023, our target is to increase our share in the Nigerian market. We started promoting the 3-S philosophy, which stands for sales, service and spare parts. We want our dealers to be more service-oriented in order to assist the customers. We send our team out to meet the customers’ needs,” he explained.

Also, Geoffrey Mulandi the executive vice president, Vehicle Sales for sub-Saharan Africa, said the company wants to get closer to its customers.

According to him, it will enable them to address the needs of the customers.