Over 100 dealers are availed of good returns on their investments as Bajaj; world’s largest manufacturer of 3-wheelers recently recharged the 3-wheeler market with the launch of the RE250 model in Lagos, described by Stallion group franchisee as the most superior keke ever seen in the country.
With Nigeria’s legendary footballer Jay Jay Okocha as brand ambassador, the recent launch of the Superkeke, tagged, “Bigger Heart, Stronger Body”, marked the brand’s association with the footballer star and Stallion’s desire to provide a better, stronger and more reliable keke for commuters.
Bajaj RE250 powered by a 236cc DTSi engine distinctly stands out because of a host of class leading features. It is the biggest engine to ever come in a keke, and the engine has been running successfully in more than 20 countries across the globe.
It boasts of many first-in-class features like front fork, CV shaft, bigger 10 inch tyres, clear headlamps, remote controlled MP3 player, to name a few. Also upped is the style quotient vehicle through a rear spoiler and a transparent passenger hood.
Jay Jay Okocha said his ties with Bajaj is a testimony to the “brand’s strong legacy and continuous efforts to offer best in class products to Nigerians.
Shaleen Nayak, vice-president, West Africa, Bajaj Auto said, “Nigeria is one of the most important 3-wheel markets in the world and we have specially designed this vehicle for Nigeria. For instance, we have always felt that a keke rider in this country requires a bigger, more powerful engine because of the tough road conditions’’.
‘’Addition of front fork can greatly ease shoulder pain for the rider after a long hard day of work. We are delighted to launch the RE250 for our Nigerian keke riders and we believe the it will help riders & fleet owners prosper in their life.”
Manish Rohtagi, group chief executive at Stallion said, “The RE250 Superkeke is a truly innovative and powerful product for the roads. The company through its superior product and sharp service offerings and welfare initiatives will establish and forge long term partnership with the channel ecosystem and customers across Nigeria. Through these fulfilment partners we envisage providing employment opportunity to 5 million Nigerians directly and indirectly over the next 5 years.”
Helen Omojola, Muboj G.K Enterprises dealer from Lagos noted that, the new model is exactly the vehicle which the market was crying out. She thanked Bajaj Auto for listening to the demands of riders with such a great product.
Franchisee aims to achieve a dominant position in the Nigerian market through the RE250 and has launched the vehicle at a competitive price of N800, 000.
Already available at all dealer outlets nationwide, it is also being showcased it in 30 cities nationwide with market connect activities on the superkeke with special appearances of Jay Jay Okocha.
