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COVID-19: VW, Audi change logos to boost social distancing

...Car market expected to recover in summer

Like most industries, the automotive sector is in lockdown in most regions of the world, including Europe, Asia, North and South America and Africa.

And as social distancing becomes an everyday reality in the global fight against the coronavirus pandemic, Volkswagen and Audi are hoping to drive the message home with ‘revised’ logos.

In the Volkswagen logo, the traditionally attached ‘V’ and ‘W’ letters are seen separated to signify the distance that one should be keeping from each other, while Audi has effectively done the same thing by de-linking the four rings that have been associated with the brand since the 1930s.

Apparently, these are not permanent changes as the revised changes will not be seen in the revised logos on actual cars, but for now, they are being used to promote the lifestyle changes that people across the globe are being asked to make.

At the time of filig this report, there were over 660, 000 cases of coronavirus reported across 196 countries, with over 21,000 deaths linked to the virus.

Almost 70,000 of the coronavirus cases are in Italy, which is looking set to overtake China’s tally within days, with over 5000 new infections having been reported in the previous day alone.
Meanwhile, Volkswagen expects the car market in Germany to recover in the summer after the automaker was forced to suspend output due to the coronavirus pandemic.

Juergen Stackmann, VW brand’s sales and marketing chief, “We assume that Germany will return to normal in the summer. The standstill cannot last longer than summer. Society and the economy cannot withstand that. We must learn how to live with the virus”.

VW is looking into new rules to ensure factory workers can keep their distance from each other on the production line, Stackmann said.

One of the lessons from the crisis was the need to invest more in e-commerce and VW had already launched initiatives in online car trading that it would now accelerate, he said.

 

MIKE OCHONMA

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