Coscharis Motors has launched the all-new Bronco into the Nigerian market at the Lagos Motor Fair, which was recently held. The Bronco is Ford’s all-new outdoor brand featuring ‘Built Wild’ 4×4 adventure vehicles. The all-new Bronco family includes a Bronco two-door, first-ever Bronco four-door model and all-new rugged, small SUV, Bronco Sport.
Speaking during the launch, Abiona Babarinde, general manager, Marketing and Corporate Communications, Coscharis Group, said, “The Bronco has come home to stay in Nigeria. Given the adventurous nature of our people and the challenging topography of some of our communities, the Bronco will soon become a must-have for everyone who can afford it.”
The Bronco, Coscharis says, comes loaded with lots of off-road safety and comfort features and is engineered to take you to epic places, with capability to deliver confidence on any type of terrain.
According to Justin Ngini, deputy general manager, Ford Sales, Coscharis Motor, “The Bronco Wildtrak assures of value for money as it comes packed with a 2.7L Ecoboost Engine, 10 speed Automatic Transmission, 17 Inches Black Gloss-Painted Aluminium Wheels, Sound Deadening Headliner, 6 Speaker Sound System, SYNC4, Navigation System, Leather Trims, and many other, comfort and safety features to help you navigate through any kind of terrain your journey throws at you.”
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Ngini also promised that Coscharis Motors would deliver an exciting customer experience to any enthusiast who purchases a Bronco from the company. He said, “As the exclusive Ford dealers in Nigeria our OEM trained sales and after sales teams are poised to delivering a world class customer experience to our Bronco, and by extension, all other Ford brand customers the country.”
The Bronco was not the only Ford brand on display at the motor fair. The Ranger (pick up), which 4×2 Single Cabin currently has a one million naira discount offering, and the Figo, a sedan car offering one million naira discount for fleet purchase of a minimum 5 units, were also on display. Other variants of Ford on display include Explorer and EcoSport.
