• Wednesday, June 19, 2024
businessday logo


CIG Motors expands to grab S/South market share

CIG Motors

In what industry watchers would describe as a fresh to grab a slice of the automotive market share of the south-south region, CIG Motors Co. Limited, authorized distributors and marketers of GAC range of automobiles, last week, inaugurated the Port-Harcourt showroom in realization of the company’s cardinal objective of intensifying the brand and getting its services closer to its growing customers across the country’s six geo-political zones.

An internationally recognized and award winning automobile brand,

It would be recalled that, GAC Motors made a debut in the passenger car and Sport Utility Vehicle (SUV) segments five years ago, when it launched series of Chinese engineered vehicles that apparently increased its share of the keenly competitive Nigeria vehicle market.

Currently adjudged one of the leading Chinese vehicles in Nigeria, GAC seeks to grow its share of the automobile market, promising to woo oil majors and servicing companies in the Niger Delta region as the South-South region joins the growing lists of emerging GAC showrooms in Nigeria.The GAC brand ranks among choice automobiles of the Nigeria Police and other establishments such as the Dangote Enterprise.

Meanwhile, Parvir Singh, the former managing director of Stallion automotive group who resigned couple of months ago from the automobile group has been appointed as the new group managing director of CIG Motors.

Speaking during the formal opening of the new showroom in the Rivers State capital, Parvir Singh said that, the desire to always enhance customers’ experience, while helping vehicle enthusiasts optimize the value of their GAC vehicles influenced the inauguration of the Port-Harcourt showroom. “We will continue to champion the development of GAC showrooms across the country’s geo-political zones’’. He said.

He described GAC range of vehicles as remarkable and superbly engineered automobiles with unprecedented premium features that could turn heads.

Among the those who were present at the event includes company executives and representatives of oil companies who came around to witness the unveiling ceremony of the GAC showroom, where an on-the-sport 10 percent discount was extended to willing customers to initiate purchases.

The GAC group managing director also said that the opening of the Port-Harcourt GAC showroom/service centre would further help customers optimize the value of the brand and make value-driven decisions.

According to him; “At GAC Motors, we understand the growing need for customer-dealer relationship and we won’t stop at doing anything possible to make owning and driving GAC vehicles a cinch”. All the GAC range of passenger cars and sport utility vehicles including the latest GS8 were showcased at the event.