The email signed by Somto Ifezue, chief executive officer (CEO) which the company sent to its customers explained that the name change is a transition into a broader identity that encompasses a new phase of growth.
“We have morphed into more than just a savings platform, and are growing into a robust financial management platform with many products planned for the next few years, to enable you to better manage your finances,” Ifezue said in the mail.
PiggyVest currently host a community of 200,000 registered savers who have saved more than N1 billion in just January 2019.
Ifezue said the name change only makes the platform better than it was with more savings and investments products tailored to help users manage and grow their finances.
“We are fanatical about providing quality service to you and will continue to do so,” she said. “We are able to reach even more users across the world who wants to better manage all aspects of their finances.”
The company is not doing away with the Piggybank brand completely. The Core Savings feature on the platform will now be known as Piggybank Savings.
“The next 12 months will see us adding even more safe and secure investment features to reflect our mission of helping you better manage and grow your finances,” Ifelue said.