Sony Middle East & Africa has launched the latest range of Alpha mirrorless interchangeable lens cameras in Nigeria in collaboration with Kontakt Pro to meet the growing demand for more sophisticated camera technology in the African market.
The cameras were unveiled at a workshop held for photo enthusiasts and professional photographers in Lagos. Guests got a glimpse into Sony’s industry-leading mirrorless cameras and lenses, which take imaging far beyond the capability of a smartphone and turn everyday shots into a beautiful work of art.
Speaking about his experience with the new Sony cameras, professional wedding photographer, Akintayo Timi said he has been able to change the dynamics of his work by delivering wedding photos in 10 days or less due to the cutting edge technology in the new camera models.
“It is easier to deliver clean, crisp pictures because the quality of the sensor in the camera is top notch and as a photographer, you don’t need to do too much editing on your shots,” he said.
As the global leader in mirrorless technology, Sony says it has developed these industry-leading technologies based on five fundamentals – lens, image quality, speed, battery life and compact and lightweight. Its mirrorless cameras offer the fastest shooting speed with Auto Focus (AF) and Auto Exposure (AE). It also offers the best performance for portraits with Animal Eye tracking and the best performance to shoot completely silent with full AF. This is in addition to its stellar battery – which lasts two times longer than any other camera model.
Sajeer Shamsu, head, business development, digital imaging, Sony Middle East & Africa said, “Sony’s industry-leading innovations in digital imaging technologies, like processors, sensors and software algorithms and their rapid deployment in our cameras, has made us the go-to brand for photography and videography professionals and enthusiasts around the world. We are delighted that one of our key markets in Africa will have access and be able to use our innovative products.”
Some of the Alpha range of cameras that will be available in Nigeria’s market include the A6100L, A6600M, A6400L, A7M3, A7RM3 and A7RM4.
