As global printers market continues to grow with businesses investing more in retail infrastructure, SKYSAT Technologies a partner of Europe-based Konica Minolta Business Solutions has moved to capture a bigger share of the market in Nigeria. The company on Tuesday, 20 November, unveiled a new range of printers at the Develop Dealer Conference in Lagos.
According to the company in a statement BusinessDay received, the launch which held simultaneously in Nigeria and Ghana, was to cater for SKYSAT’s numerous clients in government, education, corporate and commercial sector.
“DEVELOP as a brand of Konica Minolta Business Solutions stands for modern and professional office communication solutions,” the statement noted. “We are trendsetters and are making a confident and creative contribution towards shaping the future. Our understanding of advice far exceeds mere analysis and recommendations: We assess, design and guide. Our primary objective is increasing the productivity in our customers’ environment.”
SKYSAT is hoping to expand its products in Nigeria by leveraging its significant dealer channel comprising of independent distributors and specialist outlets. In Nigeria and Ghana, SKYSAT operates through a network of eight offices and service centers, 150 staff, 90 dealers and services 4,000 clients. The new products will not be sold directly to consumers, but to dealers who will then sell to the end-users.
Ramzi Debs, executive director, SKYSAT Technologies said the strategy enables the company leverage the extensive reach of the dealers to customers living in areas the company would ordinarily not be able to reach. It also resolves the challenge of educating the end-users about the features of the products.
As part of value-add, SKYSAT provides its dealers training on the various products as well as upgrading their engineering skills.
The dealers also have the option of financing for the products they buy. First Bank and Sterling Bank are the two strategic financial partners of the company and has promised to provide flexible and attracting financing packages.
