Mooditt music app unveils latest version with improved features

Mahindra Comviva, providers of mobility solutions and makers of popular Nigerian music app Mooditt, has announced the release of Mooditt 2.0 music app,  the latest version with improved features.

Mooditt is a multimedia mobile application streaming service with a rich suite of  local catalogue based digital music content. The application rejoins the streaming quality of the song depending on network bandwidth to ensure  uninterrupted and seamless music experience to the consumers.

According to the company, the service allows users to create and share playlist  and also download songs and ringtones for listening offline, wirelessly.

The app offers direct search for tracks, artistes across albums and  similarly browse tracks by genres.

At the launch of Mooditt  2.0, Olubukola Awodumila, Marketing lead, Mooditt said she was confident that the upgraded app will attract more downloads from Nigerians and  enjoy better rating than earlier versions.

“The older version  of Mooditt music app recorded thirty thousand music downloads and was  ranked No.1 music app in Google Play Store for eight months in a row. We recorded two million unique sessions, over two million songs streamed  and an average of seven minutes spent per Mooditt app user,” she said.

Also speaking on the updated app, Atul Madan, Head-Digital Services, Mahindra Comviva said;

“The expansion of regional music brands and increase in smartphone user-base has been key growth drivers for digital music in Nigeria and the growth of content consumption on digital has been exponential.”

Sunil Maharaj Kumar-Head of D2C Business, Mooditt said this unique  dashboard feature was designed based on insight into the Nigerian  consumer who consumes music at any given time based on his or her prevailing mood.

“For the average Nigerian music lover, the feeling  of boredom will go with some like Afro-hop or Hip-pop music while when  we want to be alone or just a loved one, our musicselections tilt
towards Soul, RnB and slow tune genres,” Kumar said.

New Mooditt 2.0 music app does not just allow users to create personalised  playlists but also allows them to interact with their favorite artistes  on social media, play puzzle games and enjoy weekly top charts of  hottest Nigerian songs.

The company stated that the  success of the Mooditt music app in mainstream Nigeria is a testament to how quickly the Nigerian music industry has mature with value chain  players joining the mix and creating new wealth.