BusinessDay

Microsoft targets African SMBs with new cloud-based business solution

Microsoft is looking to attract more small and medium scall enterprise businesses in Africa with its cloud-based business management solution, Dynamics 365 Business Central.

Dynamics 365 Business Central essentially enables small and medium-sized businesses (SMBs) to connect their financials, sales, service, and operations to streamline business processes and improve customer interactions. The solution was recently launched in five African markets including Nigerian, Kenya, Tunisia, Morocco, and Algeria.

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The company said the solution is important because small and medium-sized businesses are seeking cost-effective, streamlined systems that will make their digital transition seamless. SMBs account for over 90 percent of all businesses in Kenya, Nigeria, Tunisia, Morocco, Algeria, and Lebanon, where Dynamics 365 Business Central will launch. MSBs across these markets will be empowered to accelerate the digital transformation of their own business processes using this innovative all-in-one solution.

Maher Al-Khaiyat, regional business applications director for Microsoft MEA Emerging Markets, said with the new solution, multiple, disconnected systems are now easily combined under one secure, centralised application.

Dynamics 365 Business Central, according to Microsoft, boosts efficiency through automated tasks and workflows – all from within familiar Office tools like Outlook, Word, and Excel. SMEs also get an end-to-end view of their operations, with built-in intelligence when and where they need it. It also enables entrepreneurs to start quickly, grow at their pace, and adapt in real-time.

The solution makes it easy to integrate with applications like payroll, banking apps, or custom APIs, with the same consistent and secure experience across devices, from laptops to phones, no matter where teams are accessing it from. Full Office 365 integration means teams can use familiar tools to work together and connect with colleagues and customers, whether creating professional-looking business documents in Microsoft Word templates or exporting and updating data in Microsoft Excel.

“Microsoft’s unique ability to deliver the depth of integrated business applications necessary, alongside fully integrated analytics, productivity, and IoT solutions at cloud efficiency, and scale, drive the success of its Dynamic 365 Business Central solution,” Al-Khaiyat said.

SMEs can deploy Dynamics 365 Business Central in the cloud, on-premise, or with a hybrid approach; no matter the requirements for data residency, compliance, or security, companies can run their business wherever and however needed. A universal. Mobile-enabled user experience means users have the same powerful, intuitive experience across deployments and devices.