• Wednesday, February 28, 2024
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BusinessDay

Meet African talents on Meta’s Rising Star campaign

When it comes to copying and building on the ideas of other giants’ platforms, Meta’s CEO, Mark Zuckerberg is not missing in action.  Zuckerberg has been in the spotlight for the past few days after launching Threads, an Instagram-based platform set to rival Elon Musk-owned Twitter. This platform undeniably possesses most characteristics of the microblogging platform.

Meta, the parent company of Facebook, has announced the third edition of its ‘Made by Africa, loved by the World’ Campaign, as part of the Africa Day celebration on 25 May.

The campaign themed “Rising Stars” aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way Africa is viewed on the international stage.

However, the rising talents which cut across the music, fashion, lifestyle, and art industry, on this year’s self-shot ‘vlog-styled’ short stories provide a glimpse of the creators’ world and highlight how being African inspires their creativity.

Kezia Anim-Addo, director of communications, Sub-Saharan Africa, Meta, said: “We’re thrilled to celebrate Africa Day this year by amplifying the stories of just some of our talented rising stars from across the continent who are shining a spotlight on African culture, music, food, dance, fashion, and so much more in their own voices. Every day, we see young African creatives use Meta technologies, like Instagram and Facebook, to share their stories, express themselves, and bring people together in incredible and inspiring ways. We’re proud that our technologies have a role to play in amplifying these voices and stories, both locally and globally.”

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Henry Ohanga (Kenya)

Ohanga is an award-winning recording and performing artist, popularly known as Octopizzo, who is using his talents to inspire change in art, music, sports, and culture.

Meanwhile, these young creatives changing Africa’s narrative in the global stage are listed below.

Fhatuwani Mukheli

Mukheli is a South African internationally exhibited visual artist, filmmaker, and photographer passionate about healing people through visual arts.

Jacqueline Acheampong – Gyakie

Gyakue is a Ghanaian singer, songwriter, and performer whose music features catchy melodies and infectious beats. With several performances in Ghana and across the world, she has clinched multiple local and international awards.

Enioluwa Adeoluwa (Nigeria)

Adeoluwwa is a fashion and lifestyle influencer who has carved a niche in the fashion industry, collaborated with international brands, and built a strong community of GenZ fans around the world.

Njang Mengu Collins (Cameroon):

Collins is a singer and rapper popularly known as Ko-C, who combines a distinctive fusion of Afropop and hip-hop with his songs’ successes having led to several international nominations.

Qhamanande Maswana (South Africa):

Maswana is a visual artist celebrated internationally who blends reality with imagination in each portrait, often depicting the beauty and challenges of everyday life in South Africa.

Fena Gitu (Kenya):

Gitu is a renowned female “Urban Soul” singer, songwriter, and producer who has partnered with local and global artists. She has received several recognitions for her phenomenal work in the music industry and continues to be appreciated beyond Kenyan borders.

Adesokan Emmanuel (Nigeria)

Emmanuel popularly known as Shanks Comics is a media comic, skit maker, content creator, brand influencer, and media personality who believes in the power of storytelling

Also the campaign according to Meta is available to view on Instagram on each creator’s page as well as on the Meta Africa Facebook Page.

Meta added that it is also running a dedicated community Reels challenge, #ShareYourAfrica #AfricaMade, encouraging the African community on Instagram to celebrate their authenticity, whether through dance, music, fashion, food or art. “For Africa Day Meta will be holding a fireside chat with a selection of key figures from across the continent, exploring the global impact of Africa’s youth and how platforms like Instagram are helping to fuel their global appeal.”