• Monday, May 27, 2024
businessday logo


DMSI, NACC collaborate on digital marketing skills for youth

financial technology’

In continuation of its youth development and job creation programmes, Digital Marketing Skills institute (DMSI), has entered into partnership with the Nigerian-American Chamber of Commerce (NACC) aimed at training not less than 10,000 Youths in next five years.
NACC has a long standing reputation of enhancing the business relationships between the United States and Nigeria. On its part, Digital Marketing Skill Institute has trained over 2,400 people and empowered them in the booming industry of digital marketing.
Some of their graduates have gone ahead to secure job opportunities with Boulos Enterprise, Media Integra, Boulos Impex and other top corporate organizations in Nigeria and neighbouring African cities.
Tobi Asehinde, the CEO and founder of the Institute, who is also a member of Nigeria-Britain Association said that the essence of the partnership is to ensure that the Nigerian-American Chamber of Commerce members benefits from hiring the top 1% digital marketing professionals without paying any recruitment fee while ensuring job security and recruitment for its students after graduation from our course.
“Our graduates get coaching support, execution plans and an array of leading digital marketing tools to ensure they succeed in the company they are hired in.
“Companies are forced to navigate dozens of different digital marketing channels to both acquire and communicate with new customers and existing customers. Needless to say, companies that want to stay ahead of their competitors need to have an in-house digital marketing team.
“This is due to the fact that effective digital marketing now requires lots of interaction involving expressing knowledge and expertise and placing content in other places on the web such as forums, blogs, social sites and so on,” he said.
“Our ultimate goal is to empowering over 10,000 people in the next five years using smart digital marketing strategies, tactics and tools to grow their business and career, and an initiative like this would help to actualize that dream and reduce the high unemployment rates in Nigeria,” Asehinde said.
Sarah Ohakpougwu, the Course Manager noted that companies today need skilled marketing professionals who are able to: leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients; architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans; establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic and build and monetize large email subscriber lists…without resorting to spammy tactics, amongst other benefits.
Joyce Akpata, Director-General, Nigerian-American Chamber of Commerce, expressing delight over the partnership, remarked that “Our members will see a great benefit in this partnership because Digital Marketing Skill Institute graduates are well grounded in 10 core digital marketing skills and they have been rigorously tested practically with key implementation projects during the course.
“One of the objectives at the Nigerian-American Chamber of Commerce, is to promote the development of trade, commerce, investment and industrial technological relationships between the public and private sectors of the Federal Republic of Nigeria and the United States of America.
“For this to be achieved, then it is important our members are successful in digital marketing. From experience a digital marketing campaign can fail if you have the wrong strategy or the wrong digital team. This is the gap that Digital Marketing Skill Institute is bridging. That is why this partnership is very important to us”, Akpata said.