Clubhouse appears to be enjoying life since it joined the Android family. Over 8 million users have joined the invite-only audio-based social network, since May when the android version of the app was released.
Clubhouse announced in May it would be releasing an Android version of its very popular audio-only chatting service. Before now Clubhouse was only housed on iOS-enabled devices leaving many users unserved in different markets where Android was not popular. In early May, Clubhouse said it was launching a beta Android app on the Play Store for users in the United States of America. Later that month it released the app to the rest of the world.
Releasing the Android was important for Clubhouse playing in a market that was starting to get attention from big social media companies like Facebook and Twitter. The two social networks have surged to power on the back of Android dominance. Android is the world’s most used mobile operating system accounting for 72.83 percent of the global market share as of June 2021 compared to Apple’s iOS with a 26.35 percent share of the market. It is little wonder that Facebook and Twitter had sought to release their own version of live audio rooms relying heavily on Android.
While Clubhouse had gained the first-mover advantage on iOS it only reached 10 million users in February 2021, almost one year after it was launched.
At a town hall in May, Clubhouse said availability for the Android version of its app was the most requested product feature.
Now, thanks to the Android release, Paul Davison, co-founder of Clubhouse says “We’ve also seen the number of rooms created daily rise from 300,000 to 400,000 to 500,000 over the past month.”
The Android app also opens a path to emerging markets where mobile users rely mainly on the Google mobile operating system.
Davison says the plan is to build a thriving creator community in Nigeria and around the world. In Nigeria, Clubhouse has seen a lot of excitement around tech, job opportunities, Nollywood, football, and music, especially around Nigerian recording artists.
Part of that plan sees creators in countries like Nigeria able to monetise their content in the near future. Clubhouse said at a press conference last week that the Payments between users are available in the US and will be rolling out to the rest of the world later in the year.
Introduced in April 2021, Payments is a monetisation feature enables users to send payment and be able to receive payments. The company is also planning to include creator tipping, subscriptions, and ticketing, as an additional mechanism for direct creator monetisation.