BusinessDay

Buycommonthings rebrands, become Gloo.ng

Determined to make itself more visible to the mainstream, Nigeria’s biggest online supermarket, Buycommonthings.com has unveiled a new brand identity and corporate website.The online company, now Gloo.ng has reaffirmed its commitment to assist Nigerians save irreplaceable time, needless stress and valuable money off their regular shopping for groceries and living essentials. With the rebranding, Gloo.ng is realigning its core message to the community-at-large not yet familiar with the quality of its service. Speaking at media briefing in Lagos, weekend, Olumide Olusanya, chief executive officer of Gloo.ng, said over the past 7 months has enriched the lives of its customers by eliminating the laboured chore of shopping for groceries and living essentials.

With its service, Olusanya said Nigerians can now afford to spend doing more life-fulfilling activities, such as spending quality time with family and laying a solid foundation for the success of the next generation of Nigerians, studying for career and educational advancement, amongstsothers. The Gloo.ng CEO, pointed out the rise in consumer spending, internet penetration and the lack of formal retailing in Nigeria were some of the factors driving the online revolution. “E-commerce is gradually becoming the most effective form of direct marketing and products/service delivery in Nigeria and BuyCommonThings.com, now Gloo.ng, is the preferred destination when it comes to living essentials shopping,” he further added.

Jibril Jimoh, a foundation customer, had this to say, “We have been using these guys for over 8 months; amazing service at the cheapest prices. Every delivery a promise kept…simply the best!” Speaking in the same vein, Funmi Kuti, another customer: “thanks guys, you made my shopping easier and cheap considering how we Ijebu women price things in the market. Bringing my groceries to my doorstep the same-day is the wow! of the deal.” The new www.gloo.ng website will highlight the company’s core benefit of simplifying its customers’ lives by further simplifying its layout into an uncluttered canvass, making it even easier and more efficient for customers to get with the business they came to do on the site in the first place.

The redesigned logo and website will showcase a fresh look for the service and utilise a responsive and easy-to-navigate design. The company has entered into strategic partnership with Procter & Gamble, with a view to making quality consumer goods available to online shoppers in the country. The partnership is aimed at making P&G’s products easily accessible to consumers of Gloo.ng very convenient online retail platform. The reason for this is the ease with which consumers can procure their essential FMCG products through platforms such as BuyCommonThings.com, he added.

“Online retailing, as deployed by BuyCommonThings.com, allows for delivering of better value to end-users; for example, convenience, low pricing, shorter time lag between when a product is needed and when it can be utilised personalized service, as well as wider selection under one roof”, he said. Gloo.ng, has become known for dependable and legendary service; with the shortest average order-to-doorstep time in the entire industry; everyday low prices; 100%-free same-day delivery; and widest selection of supermarket goods online in Nigeria. “We don’t sell groceries. We sell HAPPINESS! Now you all know how happiness looks. It looks like Gloo.ng”, Olusanya added.

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