Bolt turns Children’s Day into charity drive

Ride-hailing platform Bolt has launched a social impact campaign that turns everyday trips into support for vulnerable children and families in Nigeria, as part of this year’s Children’s Day activities.

The initiative, tagged ‘Rides That Care,’ is being run in partnership with SOS Children’s Villages Nigeria and will run from May 27 to May 31. During this period, a portion of earnings from every eligible ride completed on the Bolt platform will be donated to support programmes focused on child care, family strengthening, and community development.

Read also: Bolt targets Nigeria’s gig economy gaps with driver health insurance push

The idea is simple: passengers do not need to make any separate donations or take extra steps. Instead, their normal daily movements across cities automatically contribute to the cause.

SOS Children’s Villages Nigeria supports children who have lost parental care or are at risk of losing it. The organisation works to ensure they grow up in safe homes with access to education, protection, and long-term support systems.

Speaking on the campaign, Teddy Appah-Dankyi, senior general manager for West Africa at Bolt, said Children’s Day offers a moment to reflect on the support systems children need to thrive.

He said the “Rides That Care” campaign was designed to make giving easy and part of daily life.

Read also: Bolt, FRSC step up safety training for ride-hailing drivers as road risks persist

“Children’s Day is an important moment to reflect on the kind of support systems children and families need to thrive. Through the Rides That Care campaign, we wanted to create a simple way for everyday movement to contribute to something meaningful. We believe even small everyday actions, when multiplied across a community, can make a real difference in supporting vulnerable children and families,” he said.

Bolt said the campaign reflects its wider goal of using its platform not only for transportation but also for social impact in communities where it operates.

By linking mobility to charity, the initiative aims to encourage collective participation and show how routine activities like commuting can help improve the lives of vulnerable children and families across Nigeria.