ArisePlay, a streaming service, said it is currently raising $100 million in seed funding to push its Africa-focused entertainment content across the world.
It would be the first time a Nigerian-based platform would raise such an amount at an early stage and could potentially position the platform as a major contender in a market that is attracting international competitors like Spotify and Netflix.
ArisePlay, a subsidiary of the Arise Media Group that includes brands such as ThisDay and AriseTV, said it signed an exclusive agreement with SONY Pictures, FilmOne, and other independent producers to ensure subscribers get the best content from both sides of the Atlantic.
The company’s streaming service will feature exclusives, including an access pass to all the Behind-the-Scene actions and interviews in the run-up to the release of big movies.
“This distinctive streaming service will be combined with linear channels in the UK, Europe, and Africa which will enable the unparalleled delivery of hundreds of titles in different categories that include blockbusters, TV series, kids, programming, comedy, live entertainment, as well as the best in fashion, music, and much more,” the company said in a statement.
The content on the platform has been carefully curated for a discerning global audience that is looking for exciting, sharp, and sagacious viewing choices that are not available elsewhere. The app is also designed using best-in-app algorithms and artificial intelligence technology that will automatically determine the options that suit each subscriber’s profile, alert them when there is new content, provide special playback options, and optimised viewing to limit the amount of data required to stream.
“We are also offering a 30-day free trial to give our subscribers a chance to experience the magic,” the statement said.
