6 alternative apps gaining popularity amid TikTok ban

With uncertainty surrounding TikTok’s future in the United States, several alternatives are positioning themselves as replacements, each providing distinct experiences for users.

In response to the looming ban buzz, many TikTok users are downloading their favourite videos and following creators on other platforms to retain access to their content. Small business owners and influencers are considering how to shift their presence and adapt to the potential impact on their brands.

Some users are opting to remove TikTok from their social media routine, while others seek alternatives to replicate the platform’s user experience. Popular platforms such as YouTube and Twitch are drawing attention, with users returning to these familiar spaces for community engagement.

Read also: The 15 most profitable mobile apps users are paying for

Additionally, a new app, Red Note, has emerged, with some users rebelling against the ban by joining its platform.

Here are 6 alternative apps gaining popularity amid TikTok ban

Lemon8

Lemon8, also owned by ByteDance, the parent company of TikTok, has become a popular option for those seeking a similar content experience. The app combines elements of Instagram, Pinterest, and TikTok, offering a mix of photo and video content. Users can enjoy a seamless scrolling experience, but the algorithm differs from TikTok’s, which affects content visibility and creator promotion. Despite this, it remains a solid alternative for those who want to stay within ByteDance’s ecosystem.

Neptune

Neptune is an emerging platform that aims to compete with TikTok. Developed by CEO Ashley Darling, Neptune is marketed as a “platform built for creators, by creatives.” While still in its beta phase, Neptune promises to offer a fresh take on social media. The app’s launch is expected in spring 2025, and users can sign up for beta testing by joining its Discord server. Once available, Neptune could become a key player in the social media landscape.

Read also: Trump seeks majority stake in TikTok, demands 50% US ownership

YouTube Shorts

YouTube Shorts, launched by the veteran video-sharing platform, presents a strong alternative for those used to TikTok’s short-form video content. Though not as widely adopted as TikTok or Instagram Reels, Shorts has established itself as a competitor. YouTube’s long-standing presence in the video-sharing space gives it an edge in terms of accessibility and integration with existing YouTube features. For users seeking a platform with a history of viral content, Shorts may be the best option.

Red Note

Red Note is a Chinese-owned app that has quickly risen in popularity as a TikTok alternative. It has already reached the top of app store rankings, largely due to users migrating from TikTok. This platform offers similar features, including short-form videos, lifestyle content, and shopping options. Red Note’s rise is notable amid ongoing concerns over data privacy, particularly regarding TikTok’s data-sharing practices with China.

Read also: TikTok goes dark in US as ban takes effect

Snapchat

While Snapchat has never reached the popularity of TikTok, it remains a viable platform for short-form content. Launched in 2011, Snapchat is still widely used, especially among younger audiences. The app’s Stories feature allows users to share quick, real-time videos, similar to TikTok’s format. While it lacks an in-app video editor like TikTok, Snapchat remains a solid choice for influencers and users seeking a straightforward alternative.

Twitch

For users who enjoy live-streaming, Twitch offers an appealing alternative to TikTok’s real-time video content. Owned by Amazon, Twitch is known for its focus on gaming, lifestyle streams, and interactive content. The platform hosts millions of content creators who engage with audiences through live broadcasts. Whether users are interested in ASMR, cooking, or “Get Ready With Me” streams, Twitch has become the go-to platform for live content creators.