• Wednesday, May 29, 2024
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BusinessDay

Ermenegildo Zegna store opens in Nigeria

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Ermenegildo Zegna opens its new flagship store in Victoria Island, Lagos, a central meeting point between the most important commercial and financial areas of the city.

Zegna is once again a pioneer, as the Lagos flagship store represents the first luxury monobrand boutique in Nigeria.

Designed by architects of Studio Beretta in Milan, the store’s beautifully crafted design and utilization of carefully selected raw materials accents the timeless style and sophisticated elegance that are integral parts of the Ermenegildo Zegna heritage. The boutique uses a variety of colors, materials, textures and furniture to accentuate the collections, while maintaining the cohesive style and elegance that Zegna is known for.

Zegna flagship store in Lagos represents the ultimate experience of the signature Zegna Lifestyle: classic chic and ultimately refined. Developed on a single floor with a comfortable surface area spanning 155 square meters, the store carries the different Zegna lines as well as an extensive range of leather and textile accessories: the traditional Italian tailoring ‘Sartoria’ in contemporary silhouettes, recognized for its use of beautiful and exclusive materials, the exclusive ‘Su Misura’ (made-to-measure) service within the luxurious MTM Room with its dedicated fitting room, and the hand-made ‘Couture’ collection. The store also offers the Upper Casual collection as well as the appealing Zegna Sport collection, which is the perfect balance between fashion and functionality for performance apparel.

The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. Founded in 1910 in Trivero, in the Biella Alps, by the young entrepreneur Ermenegildo, whose vision was to ethically create the world’s finest textiles through innovation and the sourcing of the noblest fibres directly from their markets of origin, the company is managed today by the fourth generation of the Zegna family with Gildo Zegna as CEO. Since the late 1980s, the company has implemented a comprehensive strategy of verticalization, creating a global luxury brand which now ranges from fabric to clothing to accessories, is focused on retailing, pioneering early entry in emerging luxury markets, BRIC and Asia in particular, and was the first luxury brand to open a monobrand store in China in 1991. Ermenegildo Zegna celebrated 100 years of excellence in 2010. Today there are 557 Zegna stores (311 company-owned) in over 100 countries around the world. The total group revenues in 2011 reached € 1.127 bn.

In March 2012 the Group launched ZegnArt, an independent commitment focused on international collaboration in the field of visual arts.