• Thursday, February 29, 2024
businessday logo

BusinessDay

Razzl delights consumers with AFCON 2023 experience

Razzl

Razzl, the official soft drink sponsor of the 2023 Africa Cup of Nations (AFCON), has offered an opportunity for both trade partners and consumers to savour the excitement live in Ivory Coast.

This offering follows the earlier extension of similar opportunities to the first batch of select fans, trade partners, and media partners during the opening stages of the tournament.

In an exciting turn of events, select consumers were chosen through a mystery shopping initiative, injecting an element of surprise and anticipation into the participant selection process.

Razzl elevated the 2023 AFCON experience by providing its select trade partners and consumers with exclusive access to one of the most anticipated matches of the tournament – Nigeria vs. Cameroon. The match unfolded at the iconic Felix Houphouet Boigny Stadium in Abidjan, offering attendees an unparalleled opportunity to witness the intensity of the game up close and create memories that will last a lifetime.

The memorable journey to 2023 AFCON also unfolded across three remarkable locations, each offering a unique facet of Ivory Coast’s charm. It commenced at the prestigious Sofitel Abidjan Hotel, where luxury and cultural events seamlessly intertwine. Razzl’s trade partners and consumers revelled in the opulence and vibrant atmosphere that set the tone for an extraordinary adventure.

Participants embarked on a thrilling speed boat ride to Rosa Beach, an idyllic coastal retreat. The sound of the waves and the exquisite beachfront lunch created a moment of sheer bliss.

The activities reached its cultural zenith at the African market, a bustling hub where partners immersed themselves in Ivory Coast’s rich heritage.

A notable trade partner, Doris Modupe Ekpo, CEO of D’One Super Stores Mile 12 market commended Ultimum Limited for the experience.

“We thank God for the journey mercy. A big thanks to Ultimum Nigeria Limited. We appreciate you guys for your good work GOD will continue to lift the company. More wins to Razzl. For my fellow brothers and sisters whom we went on this wonderful trip together may we eat the fruit of our labour” she stated

Kayode Fagbohun, a consumer, described the experience in Ivory Coast as wonderful and expressed appreciation to Ultimum Limited.

Austin Ufomba, Chief Executive Officer of Ultimum Limited, stated that the AFCON is not just a football tournament but a celebration of unity, passion, and shared experiences.

“Razzl is more than a beverage; it’s a companion to life’s celebrations. As we take our consumers and trade partners to the heart of  2023 AFCON in Ivory Coast, we are turning ordinary moments into extraordinary memories. This initiative is a heartfelt thank you to those who have made Razzl a part of their lives,” he stated.