• Wednesday, February 21, 2024
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Man United begin new era, appoint Omar Berrada new CEO

Omar Berrada

Manchester United have announced the appointment of Omar Berrada from rival club Manchester City as the new chief executive officer (CEO) at Old Trafford.

According to reports, Berrada’s appointment was sanctioned by Sir Jim Ratcliffe who recently bought a 25 per cent stake at Man United.

Berrada is currently serving as Chief Football Operations Officer for City Football Group overseeing eleven clubs across five continents and, before this, held senior roles at Barcelona.

Man United have been searching for a new CEO since the departure of Richard Arnold and find Berrada who was part of Man City’s success as a perfect man for the Old Trafford role.

“Manchester United is pleased to announce the appointment of Omar Berrada as its new CEO, ” a club statement reads.

“The Club is determined to put football and performance on the pitch back at the heart of everything we do. Omar’s appointment represents the first step on this journey.”

Man United see Berrada as the ideal choice of CEO following his outstanding records at City and Barcelona.

“As one of the most experienced football executives at the top of European football, Omar brings a wealth of football and commercial expertise, with a proven record of successful leadership and a passion to help lead change across the Club, ” A statement from the Old Trafford club continued.

“It is our stated ambition to re-establish Manchester United as a title-winning club. We are pleased that Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.”

Berrada brokered deals that saw top players like Erling Haaland and Jack Grealish move to City as well as generate record revenue from the City Academy.