For winning the 2015/2016 Barclays Premier League tile, Leicester City are set for a potential £150m boost, analysts at sports data and marketing firm Repucom have said.
The sum comprises Premier League prize money, Champions League participation cash, and increased match day revenues from ticket and hospitality sales.
The Foxes will also enjoy a higher valuation of sponsorship assets, and a growth in fan bases globally, it said.
Leicester clinched a fairytale first championship on Monday evening.
Chelsea’s 2-2 draw with second-placed Tottenham Hotspur meant the North London club could not catch Leicester.
The East Midlands club will now feature in the UEFA Champions League next season, taking them to an even larger European and world TV audience.to increase the value of their sponsorship properties next term”.
“The task now is to optimise the value of those assets and ensure they attract the incomes Leicester City could now generate.”
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